Business Development executive

Below is a strong, performance-oriented Business Development Executive (BDE) JD suitable for VPLAK's sales environment.

JOB DESCRIPTION – BUSINESS DEVELOPMENT EXECUTIVE

Company: VPLAK India Pvt. Ltd.
Location: Gurgaon
Department: Sales / Business Development
Position: Business Development Executive (BDE)
Employment Type: Full-Time
Reporting To: Sales Manager / Management

About the Role

VPLAK India Pvt. Ltd. is looking for a driven, confident and result-oriented Business Development Executive to join our Sales & Business Development team.

The BDE will be responsible for lead conversion, customer engagement, revenue generation and relationship building through effective calling, follow-ups, product presentations and consultative selling.

The ideal candidate should be comfortable working in a target-driven environment, have strong communication skills and demonstrate ownership of assigned leads and business targets.

Key Responsibilities

• Handle company-generated leads through official calling and communication channels.
• Understand customer requirements and recommend suitable products based on their needs and budget.
• Conduct effective outbound and inbound sales calls.
• Explain product features, benefits, pricing, offers, delivery timelines and after-sales support.
• Follow up consistently with Potential and Super-Potential leads to maximize conversion.
• Maintain proper communication and build trust with prospective customers.
• Convert qualified leads into successful orders and contribute directly to revenue generation.
• Handle customer objections related to price, product, delivery, warranty, payment and competition.
• Negotiate within company-approved pricing and discount guidelines.
• Maintain accurate lead status, follow-up remarks and customer information in the company's designated systems.
• Ensure all assigned leads are properly worked upon and updated within the defined timelines.
• Coordinate with Operations, Warehouse, Logistics and Customer Support teams for smooth order execution.
• Generate opportunities for cross-selling and up-selling wherever relevant.
• Maintain relationships with existing customers for repeat business and referrals.
• Escalate customer issues or exceptional cases to the reporting manager in a timely manner.
• Participate in sales reviews, training sessions and performance meetings.
• Achieve defined sales, conversion, talk-time, customer-contact and revenue targets.

Sales Performance Expectations

The BDE will be expected to maintain:

• Minimum 200 minutes of talk time per working day, or as revised by management.
• Minimum 60 talked customers per day, or as revised by management.
• Minimum 25% conversion target on applicable Potential / Super-Potential leads, subject to the company's current performance policy.
• Timely follow-up of all assigned leads.
• Complete and accurate daily reporting.
• Consistent contribution toward individual and team revenue targets.

Note: Targets and KPIs may be revised by management based on business requirements.

Lead Management & Follow-Up

The BDE must follow the company's defined lead-follow-up process, including:

• Prioritizing high-potential leads.
• Timely callbacks as committed to customers.
• Maintaining proper follow-up frequency.
• Recording meaningful remarks after every relevant interaction.
• Ensuring no assigned lead remains unattended or without a clear next action.
• Treating company-generated leads and customer data as company property.

Communication & Process Discipline

• Use only official company-approved communication channels for customer interaction.
• No customer data or company leads should be handled through unauthorized personal channels.
• Never make misleading commitments regarding pricing, delivery, stock, warranty or product availability.
• Obtain management approval wherever required for special pricing or exceptional commitments.
• Maintain professional communication and respect the company's organizational hierarchy.

Key Skills Required

• Excellent verbal and written communication skills.
• Strong sales and negotiation ability.
• Good listening and customer-handling skills.
• Ability to understand customer requirements and recommend solutions.
• Strong follow-up and objection-handling skills.
• Target-oriented and revenue-focused approach.
• Good Excel / CRM / reporting skills.
• Ability to work under pressure and meet deadlines.
• Positive attitude with strong ownership and accountability.
• Ability to learn products quickly and explain them confidently.

Qualification & Experience

• Graduate in any discipline; MBA/BBA/B.Com preferred.
• 0–3 years of experience in Sales, Business Development, Inside Sales, Telesales or E-commerce Sales.
• Freshers with strong communication and sales aptitude may also be considered.
• Experience in premium products, consumer electronics, e-commerce or consultative selling will be an advantage.

Key Performance Indicators (KPIs)

Performance will be evaluated on:

• Conversion Rate
• Revenue / Sales Achievement
• Talk Time
• Number of Customers Talked
• Lead Follow-Up & Coverage
• Potential / Super-Potential Lead Conversion
• Average Order Value
• Cross-Selling / Up-Selling
• Customer Experience
• Reporting & Process Compliance

What VPLAK Offers

• Exposure to a fast-growing e-commerce and premium-product business.
• Opportunity to work with a wide range of premium products and brands.
• Structured sales training and product knowledge development.
• Performance-based growth opportunities.
• Exposure to senior management and cross-functional business operations.
• Career progression based on performance, ownership and consistency.

Ideal Candidate

The ideal candidate is someone who does not wait for opportunities but creates them, follows up relentlessly yet professionally, understands customer needs, takes ownership of targets and consistently works toward generating business for the organization.

Pay: ₹18,600.00 - ₹25,000.00 per month

Work Location: In person