Business Development Executive

Role & responsibilities

1. Lead Generation & Client Acquisition:

• Identify, prospect, and qualify potential B2B clients across target verticals (IT, Retail, FMCG, Healthcare, Real Estate, and corporate sectors).
• Cold call, email, and pitch directly to decision-makers (Marketing Heads, HR Leads, Procurement Teams, Event Leads).
• Map out corporate event and branding requirements across corporate calendars and marketing seasons.

2. Deal Pitching & Closing

• Conduct client meetings, understand campaign objectives, and present tailored marketing proposals (exhibitions, event management, promotional branding, BTL activations).
• Negotiate pricing, deliverables, and commercial terms to secure signed contracts and meet aggressive revenue targets.
• Work closely with the creative and operations teams to prepare competitive bids, custom pitch decks, and commercial estimates.

3. Pipeline & Target Management

• Consistently achieve or exceed assigned monthly, quarterly, and annual individual revenue targets.
• Maintain a structured CRM pipeline from prospect qualification through to deal closure and payment collection.
• Provide accurate weekly sales forecasts and activity reports to senior management.

4. Account Management & Revenue Optimization

• Serve as the primary account contact for newly onboarded clients during proposal and onboarding stages.
• Identify cross-selling and upselling opportunities across additional services (e.g., adding promotional merchandise to an event campaign).
• Ensure timely payment collection and clear invoice tracking alongside finance operations.

Preferred candidate profile

• Education: Bachelors degree in Business Administration, Marketing, Communications, or a related field.
• Experience: 3–5 years of hands-on B2B sales/business development experience (prior experience in marketing agencies, event management, corporate gifts, or outdoor advertising preferred).
• Target Driven: Proven track record of meeting or exceeding sales quotas consistently.
• Negotiation & Pitching: Exceptional verbal communication, cold-outreach, presentation, and closing skills.
• Relationship Building: Ability to network with high-level corporate decision-makers and build immediate rapport.
• Proficiency: Familiarity with CRM tools and presentation software (PowerPoint/Google Slides).