Business Development Executive

About the role

We are seeking a proactive and commercially minded Business Development Executive to drive sales growth, manage key customer accounts and develop business opportunities within the food manufacturing and food service sectors. The successful candidate will work closely with customers and internal teams to understand market needs, coordinate product development and sampling, and deliver suitable food product solutions that support the Company's business growth.

Key responsibilities

• Develop new business opportunities and maintain strong relationships with key customers, food service operators, catering companies and other relevant business partners.
• Manage day-to-day customer enquiries, product requirements, quotations, pricing negotiations and sales follow-ups.
• Conduct customer visits, product presentations and business proposals to identify opportunities and grow existing accounts.
• Provide responsive after-sales support and address customer feedback to maintain service standards and long-term business relationships.
• Coordinate with internal departments to prepare product samples, develop menu concepts and customise food solutions according to customer requirements.
• Organise food tasting sessions, product demonstrations and customer evaluations.
• Source suitable food products and brands to meet customer needs and identify opportunities for product range expansion.
• Monitor customer product usage, sales performance and account development through relevant data analytics tools.
• Prepare sales reports, customer performance summaries and business insights to support sales planning and Management decision-making.
• Coordinate with internal departments, including Production, Procurement, Logistics and Food Safety/Quality Assurance, to support customer requirements and smooth order fulfilment.

About you

• Diploma or Degree in Business, Marketing, Food Science, Hospitality or a related discipline.
• 2–4 years of relevant experience in sales, business development or key account management; experience in food manufacturing, FMCG, food service or hospitality will be an advantage.
• Strong customer relationship management, sales negotiation and business development skills.
• Good understanding of customer requirements, food products and commercial sales processes.
• Excellent communication, presentation, coordination and time management skills.
• Proficient in Microsoft Office, particularly Excel and PowerPoint, with familiarity in relevant data analytics tools.
• Ability to analyse business data and prepare clear reports to support business decisions.
• Proactive, adaptable and able to manage multiple priorities in a fast-paced environment.