Business Development Executive

Role Overview

The Business Development (Membership Partner) role focuses on driving growth through strategic partnerships, merchant onboarding, and on-ground promotional activities. This role plays a key part in expanding MOVA’s ecosystem, strengthening brand presence, and ensuring effective collaboration between internal teams and external partners.

Key Responsibilities

1. Business Development & Strategic Partnerships

• Identify, engage, and negotiate with potential partners, merchants, and brands for onboarding onto the MOVA platform.
• Develop and execute strategies to increase membership adoption and merchant participation.
• Build and maintain strong, long-term relationships with partners to support sustainable growth.
• Conduct market research and analyse competitor activities, trends, and customer insights to inform business strategies.

2. Road Booths & Promotional Activities

• Plan, organise, and execute road booths, roadshows, events, and on-ground marketing activities.
• Brief, train, and supervise booth staff to ensure professional brand representation.
• Monitor and track booth performance, including sign-ups, engagement, and lead generation.
• Prepare post-event reports covering performance metrics, customer feedback, and improvement recommendations.
• Ensure consistent and proper use of MOVA branding, materials, and promotional merchandise.

3. Team Leadership & Cross-Functional Coordination

• Lead, guide, and support business development teams and promoters.
• Collaborate closely with internal departments to ensure aligned execution of initiatives.
• Provide regular progress updates, reports, and KPI tracking to Management.
• Assist customers with enquiries, order placements, feedback, and complaints during campaigns or activations.
• Maintain accurate records of customer and partner interactions in internal systems.
• Coordinate with internal teams to resolve service or product-related issues efficiently.
• Uphold MOVA’s brand image through professional, confident, and empathetic communication.
• Perform other duties as assigned by the Reporting Manager or Management from time to time.

Requirements & Qualifications

• Bachelor’s Degree in Business, Marketing, Management, or a related field.
• Fresh graduates or candidates with 1–3 years of working experience in business development, partnerships, sales, or marketing. Candidates should demonstrate a strong willingness to learn and a proactive attitude.
• Proven background in network marketing, or membership-based sales models, or experience managing Shopee, TikTok, or Instagram accounts, including familiarity with affiliate systems and TikTok Shop.
• Strong negotiation, presentation, and relationship management skills.
• Experience in on-ground activations, roadshows, or event-based marketing is an advantage.
• Ability to analyse market trends, customer data, and performance metrics.
• Self-motivated, target-driven, and comfortable working in a fast-paced environment.
• Willingness to travel and work on weekends or public holidays when required for events.