Business Development Executive

Job highlights

• Experience with B2B sales, lead generation, cold calling; familiarity with LinkedIn Sales Navigator and Apollo.io preferred
• Research and identify decision-makers, build and validate lead lists, execute outbound campaigns via cold calling, email, LinkedIn, qualify leads, book meetings, maintain CRM data, and collaborate with sales and marketing teams

Key responsibilities include:

• Research and identify decision-makers such as CMOs, Brand Heads and Marketing Managers
  • Build targeted B2B lead lists using LinkedIn, Apollo.io and industry databases
  • Validate prospect information and maintain accurate lead data
  • Execute outbound campaigns through cold calling, email and LinkedIn
  • Understand prospect requirements and identify potential business opportunities
  • Qualify leads based on campaign fit, requirements and indicative budget
  • Book and hand over qualified meetings to the sales team
  • Maintain lead activity, follow-ups and pipeline information in CRM
  • Work closely with Sales & Marketing teams on targeting, messaging and campaigns
  • Share market and prospect insights to improve lead-generation strategies

What Were Looking For

Freshers / Entry-level candidates:

• Strong communication skills
• Excellent English and Hindi communication
• Comfortable with research, calling and outbound communication
• Basic knowledge of LinkedIn and Excel/Google Sheets
• Willingness to learn CRM and B2B sales tools
• Genuine interest in Sales, Marketing, AdTech or Media

Candidates with 1-5 years of experience:

• B2B sales / lead generation / business development experience preferred
• Experience with cold calling and outbound prospecting
• LinkedIn Sales Navigator and Apollo.io experience is a plus
• Strong communication, persuasion and follow-up skills

How Your Performance Will Be Measured

Your success will be driven by:

• Leads researched and quality of lead data
  • Daily calls, emails and LinkedIn outreach
  • Response and conversion rates
  • Qualified leads generated
  • Meetings booked
  • Contribution to the sales pipeline
  • CRM accuracy and follow-up discipline