Business Development Executive

About Product of the Year

Product of the Year is an internationally recognised, consumer-voted award that helps brands highlight product innovation and strengthen their marketing. Our Southeast Asia business works with consumer brands in retail and FMCG to grow participation and help winners make effective use of the award.

About the role

We are looking for a proactive Business Development Executive to build a high-volume pipeline of relevant brands and secure qualified meetings for our Brand Partnerships and Marketing Manager. You will own prospect research, outreach and initial qualification, helping more brand decision-makers discover Product of the Year.

Key responsibilities

Lead sourcing and market mapping

• Identify new product launches and innovations across relevant retail and FMCG categories in Singapore and Malaysia.
• Build and continuously refresh prospect lists, identifying the right marketing, brand and commercial decision-makers.
• Use company websites, LinkedIn, industry news, retail observations and other relevant sources to find opportunities and accurate contact details.

Outreach and meeting booking

• Run structured, high-volume outreach through email, LinkedIn and phone, combining efficient processes with relevant personalisation.
• Explain the award clearly, establish initial interest and respond to introductory questions.
• Qualify prospects against agreed product eligibility criteria, launch timing and decision-maker relevance.
• Follow up consistently, secure meetings and manage invitations, reminders and rescheduling to improve attendance.

Pipeline management and handover

• Maintain accurate contact records, outreach history, qualification notes and next steps in the CRM.
• Hand over each qualified meeting with a concise brief covering the brand, product, relevant contact, timing and any questions or objections.
• Report on sourcing volumes, response rates and qualified meetings held; use feedback from the Brand Partnerships and Marketing Manager to improve targeting.
• Re-engage unresponsive or deferred prospects and support outreach for participation deadlines and business events.

Skills and experience

• 1 to 3 years of experience in B2B prospecting, lead generation, appointment setting or sales development.
• A track record of consistent outreach and securing relevant meetings, with a resilient approach to rejection and follow-up.
• Clear written and verbal communication, confidence on the phone and the ability to create interest quickly.
• Strong organisation, attention to data accuracy and experience using CRM and prospecting tools.
• An independent, target-driven approach and the ability to work closely with a colleague who owns pitching and conversion.
• Interest in consumer brands and product innovation; FMCG or retail experience is an advantage.
• A degree in business, marketing or a related field is preferred.

What success looks like

• New relevant prospects and verified decision-maker contacts added to the CRM.
• Qualified meetings held, meeting attendance and acceptance of leads by the Brand Partnerships and Marketing Manager.
• Outreach response and meeting conversion rates, alongside CRM accuracy and timely follow-up.

Working with your colleague

Your ownership runs from lead sourcing to the qualified meeting and documented handover. The Brand Partnerships and Marketing Manager leads the detailed pitch, proposal, negotiation and participation decision. You remain involved in booking support and re-engagement when needed.

What we offer

• An opportunity to grow with an internationally recognised award and work with innovative consumer brands.
• An entrepreneurial environment with support from an experienced team and the Product of the Year worldwide organisation.
• The opportunity to build a strong professional network across retail and FMCG.
• Performance incentives aligned with the role and a company laptop.
• Flexible hybrid or remote working arrangement, depending on your location.

Please send your application directly to https://forms.clickup.com/25647237/f/rep45-122958/R5K9OMNLAFP2OGD7O3

Pay: RM11,000.00 - RM13,000.00 per month

Benefits:

• Work from home

Application Question(s):

• Do you have experience working in a Marketing Agency?

Experience:

• Business Development Executive: 5 years (Required)

Work Location: Hybrid remote in Kuala Lumpur