Business Development Executive

Business Development Executive Healthcare Technology

Company: MocDoc / Yro Systems Private Limited
Department: Business Development / Sales
Designation: Business Development Executive (BDE)
Location: Chennai / India
Employment Type: Full-Time
Experience: 1–3 years preferred; freshers with strong communication in English, Hindi and sales aptitude may also be considered
Industry: Healthcare IT / SaaS / Hospital Management Software

About MocDoc

MocDoc is a cloud-based healthcare technology platform providing digital solutions for hospitals, clinics, laboratories, pharmacies and other healthcare organisations.

Its product portfolio includes Hospital Management Software (HMS), Laboratory Management Software (LIMS), Clinic Management Software (CMS), Pharmacy Management Software (PMS), Dental Management Software, Ophthalmology Management Software and other specialised healthcare solutions.

The Business Development Executive will be responsible for identifying potential healthcare customers, understanding their operational requirements and presenting appropriate MocDoc solutions.

Job Purpose

To generate and develop new business opportunities by identifying hospitals, clinics, diagnostic laboratories, pharmacies and other healthcare organisations that can benefit from MocDoc's digital healthcare solutions.

The role involves prospecting, customer interaction, product demonstrations, lead follow-up, proposal coordination and supporting the sales process from initial contact through closure.

Key Responsibilities

1. Lead Generation

• Identify and develop new business opportunities in the healthcare sector.
• Generate leads through field visits, telephone calls, email, networking, referrals and digital channels.
• Build a strong prospect pipeline covering hospitals, clinics, laboratories, pharmacies and healthcare groups.
• Research potential customers and identify their technology and operational requirements.

2. Customer Engagement

• Contact healthcare decision-makers such as Hospital Administrators, Hospital Directors, Doctors, Lab Managers, Pharmacy Managers and IT/Operations Heads.
• Understand existing processes, pain points and software requirements.
• Establish and maintain strong professional relationships with prospective customers.

3. Product Presentation & Demonstration

• Present MocDoc's healthcare software solutions based on customer requirements.

• Coordinate and conduct product demonstrations.

• Explain relevant modules such as:

• Hospital Management System

• Laboratory Information Management System

• Clinic Management System

• Pharmacy Management System

• Patient management

• Appointment management

• Billing and accounting

• Reporting and workflow management

• Clearly communicate product benefits, implementation approach and value proposition.

4. Sales Conversion

• Follow up systematically on leads and demonstrations.
• Prepare and coordinate proposals and commercial discussions.
• Handle customer queries and coordinate with internal technical/product teams when required.
• Negotiate within approved commercial guidelines and work towards successful closure.
• Maintain accurate sales pipeline and opportunity status.

5. Market Development

• Identify new healthcare segments and geographic markets.
• Monitor competitor offerings and market trends.
• Identify opportunities for cross-selling and up-selling relevant MocDoc modules.
• Develop relationships with healthcare associations, consultants, channel partners and other potential referral sources.

6. Coordination & Reporting

• Maintain CRM/customer records and update lead status regularly.
• Prepare daily/weekly/monthly sales reports.
• Track lead conversion, demonstrations, proposals and closures.
• Coordinate with Implementation, Product, Support and Management teams for a smooth customer handover.

Key Performance Indicators (KPIs)

• Number of qualified leads generated
• New prospects contacted
• Meetings/customer visits completed
• Product demonstrations conducted
• Proposals submitted
• Lead-to-demo conversion
• Demo-to-opportunity conversion
• New customers acquired
• Revenue/booking achieved
• Sales pipeline value
• Follow-up effectiveness
• Customer relationship development

Required Skills

• Excellent verbal and written communication skills.
• Strong interpersonal and presentation skills.
• Good negotiation and convincing ability.
• Customer-oriented approach.
• Strong follow-up and relationship-management skills.
• Ability to understand business requirements and translate them into suitable software solutions.
• Good MS Office/Google Workspace skills.
• Working knowledge of CRM systems is an advantage.
• Willingness to travel for customer meetings when required.

Preferred Qualifications

• Bachelor's degree in Business Administration, Marketing, Healthcare Management, Computer Applications, Commerce or a related discipline.
• Experience in B2B software/SaaS, healthcare IT, hospital software, ERP or technology sales is preferred.
• Candidates with healthcare industry exposure will have an added advantage.

Desired Personal Attributes

• Target-oriented and self-motivated.
• Confident and professional in customer interactions.
• Good listener and problem solver.
• Persistent with a positive attitude.
• Ability to work independently as well as in a team.
• Comfortable working in a fast-paced technology environment.
• Willingness to learn healthcare workflows and software products.

Key Stakeholders

The BDE will work closely with:

• Business Development / Sales Team
• Sales Management
• Product Team
• Presales / Demo Team
• Implementation Team
• Customer Support Team
• Technical Team
• Finance Team

Career Growth

Business Development Executive Senior Business Development Executive Business Development Manager Regional/Area Sales Manager Sales/Business Development Head

Why Join MocDoc?

• Opportunity to work in the growing Healthcare IT and SaaS sector.
• Exposure to hospital, clinic, laboratory and pharmacy workflows.
• Opportunity to work with healthcare organisations in India and international markets.
• Exposure to cloud-based healthcare technology and digital transformation.
• Opportunity to develop B2B sales, solution-selling and consultative selling skills.

Note: The responsibilities and KPIs can be customised according to the candidate's experience level and the specific sales territory assigned.