Business Development Executive

Company Name: Emagn Solutions Private Limited

Brand Name: CADLEC

Industry: Home & Kitchen Appliances

Job Location: Sector 63, Noida, Uttar Pradesh

Job Type: Full-Time | Work from Office

Experience: 01-05 Years Experience

About the Company

Emagn Solutions Private Limited operates under the brand name CADLEC, offering a range of home and kitchen appliances. We are focused on expanding our offline distribution network and strengthening our presence across the General Trade (GT) market.

Job Summary

We are looking for a motivated, confident, and sales-oriented Business Development Executive to expand CADLECs offline sales network and convert bulk-order enquiries into successful sales. The candidate will be responsible for developing relationships with distributors, dealers, retailers, and bulk buyers while managing the complete sales process, from lead generation and quotation sharing to order closure and repeat business.

Key Responsibilities

1. Business Development & Offline Sales Identify and approach potential distributors, dealers, retailers, and business partners. Expand CADLECs offline presence across new markets and territories. Promote home and kitchen appliance products and explain their features, benefits, pricing, and commercial terms. Develop and maintain strong relationships with existing and potential channel partners.

2. Bulk Enquiry Handling & Order Conversion

Handle enquiries received through phone calls, IVR, WhatsApp, email, and other business channels. Understand customer requirements, including product type, quantity, location, and delivery timelines. Prepare and share quotations and follow up regularly to close sales. Negotiate with customers within approved pricing and discount limits.

3. Sales Coordination & Reporting

Coordinate with the accounts, operations, and dispatch teams for payments and order

processing.

Maintain accurate records of leads, quotations, follow-ups, and confirmed orders using

Excel or CRM software.

Prepare daily sales updates and weekly sales pipeline reports.

Achieve assigned sales targets, enquiry conversion targets, and distribution expansion

goals.

4. Market Development

Conduct market visits and attend distributor or dealer meetings whenever required.

Monitor market trends, competitor activities, customer preferences, and product demand.

Collect feedback from channel partners and identify opportunities to improve sales.

Support the development of CADLECs distributor and retailer network.

Candidate Requirements

Strong communication and interpersonal skills in Hindi, with working proficiency in English.

Good convincing, negotiation, and relationship-building abilities.

Confidence in handling sales calls and communicating with business customers.

Preferred Industry Experience

Candidates with experience in home appliances, kitchen appliances, consumer durables, General

Trade (GT), B2B sales, or distributor and dealer development will be preferred.

Relevant Product Categories:

• Kitchen Appliances: Induction cooktops, infrared cooktops, mixer grinders, electric

kettles, OTGs, air fryers, kitchen chimneys, and gas stoves.

• Home & Seasonal Appliances: Ceiling fans, BLDC fans, air coolers, room heaters, water

geysers, immersion rods, and irons.