Business Development Executive

Sales and Business Development Executive

Company: Decorama W.L.L.
Location: Doha, Qatar
Job Type: Full-time
Department: Sales and Business Development
Industry: Joinery, Carpentry, Construction and Interior Fit-Out

About Decorama W.L.L.

Decorama W.L.L. is a Qatar-based company specializing in joinery, carpentry, custom furniture manufacturing and interior fit-out solutions. We provide a wide range of customized products and services for residential, commercial and hospitality projects, with a focus on quality workmanship, practical design solutions and customer satisfaction.

Our services include wooden doors, door frames, wardrobes, kitchen cabinets, wall cladding, reception counters, office furniture, partitions, custom joinery and other interior fit-out works.

We are looking for a motivated, results-driven Sales and Business Development Executive to expand our customer base, develop strong business relationships and generate new sales opportunities across Qatar.

Job Summary

The successful candidate will be responsible for identifying new business opportunities, visiting construction sites and potential clients, promoting the company's products and services, developing relationships with contractors and consultants, following up on quotations and converting leads into confirmed orders.

This is a field-oriented sales position requiring regular outdoor visits, proactive customer engagement, market research and consistent follow-up. The candidate should have a strong interest in sales, the ability to develop long-term business relationships and the drive to achieve sales targets.

Key Responsibilities1. Business Development and Lead Generation

• Identify and develop new business opportunities in the construction, joinery, carpentry and interior fit-out sectors across Qatar.
• Actively approach potential customers, including main contractors, subcontractors, fit-out companies, interior designers, architects, consultants, property developers and villa owners.
• Research upcoming construction projects, renovation works, commercial developments and residential projects.
• Build and maintain a database of potential customers, project contacts, contractors and business partners.
• Generate qualified sales leads through site visits, networking, telephone calls, email, WhatsApp and professional business platforms.
• Develop new customer accounts and establish long-term business relationships.
• Identify opportunities to secure subcontracting packages and recurring orders for joinery and carpentry works.

2. Outdoor Sales and Customer Visits

• Conduct regular visits to construction sites, contractor offices, consultant offices, interior design firms and client locations.
• Meet project managers, procurement officers, engineers, architects, business owners and other decision-makers.
• Introduce Decorama W.L.L., explain its capabilities and present relevant products, services and completed projects.
• Understand customer requirements and identify suitable products and services.
• Collect project information, drawings, BOQs, specifications, quantities and expected project timelines.
• Arrange site inspections, measurements and technical meetings with the relevant internal team.
• Maintain professional communication and represent the company positively during all customer interactions.

3. Product and Service Promotion

Promote the company's products and services, including:

• Wooden doors, solid wood doors, veneer doors and decorative doors.
• Door frames, WPC doors and door maintenance or replacement works.
• Custom wardrobes, kitchen cabinets and storage units.
• Wooden wall cladding, decorative panels and partitions.
• Reception counters, office furniture and custom-made furniture.
• Pantry cabinets, shelving, counters and other bespoke joinery items.
• Interior fit-out and customized carpentry works for residential and commercial projects.

The candidate should understand customer requirements and coordinate with the technical and estimation teams when detailed product specifications or technical information are required.

4. Quotations and Sales Follow-Up

• Coordinate with the estimation and project teams to obtain quotations based on customer requirements.
• Ensure that drawings, quantities, specifications and other necessary information are collected before requesting quotations.
• Submit quotations to customers through approved company procedures.
• Follow up consistently on submitted quotations and identify the reasons for delays or lost opportunities.
• Communicate with customers regarding pricing, specifications, delivery schedules and proposed solutions.
• Coordinate quotation revisions and commercial negotiations with management.
• Follow up on purchase orders, approvals, advance payments and order confirmation.
• Maintain accurate records of quotations, their status, expected order values and closing dates.

5. Customer Relationship Management

• Build and maintain strong relationships with existing and prospective customers.
• Regularly follow up with clients to identify upcoming requirements and additional sales opportunities.
• Maintain professional communication with customers before, during and after order confirmation.
• Handle customer enquiries and coordinate with the relevant departments to resolve issues.
• Develop repeat business and encourage referrals from satisfied customers.
• Maintain an updated customer database containing contact details, meeting notes, project information and follow-up actions.

6. Market Research and Competitor Analysis

• Monitor construction and renovation activities across Qatar.
• Identify potential projects and customers that match the company's capabilities.
• Gather general market information regarding customer requirements, product trends and competitor offerings.
• Identify opportunities to improve market reach and develop new customer segments.
• Provide management with regular feedback on market conditions, customer expectations and business opportunities.

7. Sales Target Achievement

• Work towards monthly and annual sales targets established by management.
• Develop an effective sales pipeline from initial contact through quotation, negotiation and order confirmation.
• Prioritize high-potential projects and qualified sales opportunities.
• Monitor conversion rates and take appropriate action to improve sales performance.
• Focus on profitable business and follow approved pricing and discount policies.
• Support management in preparing sales forecasts and business development plans.

8. Reporting and Coordination

• Submit daily outdoor visit reports and customer follow-up updates.
• Prepare weekly summaries of new leads, customer meetings, quotations and potential orders.
• Maintain accurate sales records using Excel, CRM software or other company-approved systems.
• Coordinate with estimation, production, procurement, accounts and project teams when required.
• Inform management about confirmed orders, customer commitments, project changes and potential risks.
• Attend internal sales meetings and provide updates on current opportunities and future prospects.

Qualifications and Requirements

• Diploma or bachelor's degree in Business Administration, Marketing, Sales, or a related field is preferred.
• Previous experience in outdoor sales, business development or B2B sales is preferred, particularly in construction, building materials, joinery, carpentry or interior fit-out.
• Fresh candidates with strong communication skills, confidence and a willingness to learn may also be considered.
• Knowledge of the Qatar construction market and local business environment is an advantage.
• Strong communication, presentation, negotiation and customer relationship management skills.
• Ability to identify decision-makers and develop relationships with contractors, consultants and project clients.
• Ability to work independently, organize field visits and manage multiple sales opportunities.
• Basic computer skills, including Microsoft Excel, Word, email and WhatsApp Business.
• Ability to prepare sales reports and maintain organized customer records.
• Basic understanding of construction drawings, BOQs and joinery specifications is an advantage.
• A valid Qatar driving licence is preferred or required, depending on the company's transportation arrangement.
• Proficiency in English is required. Arabic is an advantage, and knowledge of Hindi or Malayalam would be beneficial.

Required Skills and Competencies

• Business development and lead generation.
• Outdoor sales and field customer visits.
• B2B sales and account management.
• Customer prospecting and relationship building.
• Sales negotiation and quotation follow-up.
• Communication and presentation.
• Sales pipeline management and forecasting.
• Market research and competitor awareness.
• Time management and territory planning.
• Problem-solving and customer service.
• Target-oriented working approach.
• Professional conduct and teamwork.

Performance Indicators (KPIs)

Performance will be evaluated based on the following:

• Number of qualified new leads generated.
• Number and quality of customer and project site visits.
• Number of new customer accounts developed.
• Value of qualified sales opportunities in the pipeline.
• Number and value of quotations followed up.
• Conversion rate from quotations to confirmed orders.
• Monthly sales revenue and gross profit contribution.
• Development of repeat business and long-term customer relationships.
• Accuracy and timeliness of daily, weekly and monthly sales reports.

Specific targets will be established by management based on experience, market conditions and assigned responsibilities.

Working Conditions

• Full-time position based in Doha, Qatar.
• Regular outdoor visits to construction sites, offices and customer locations.
• Combination of field sales activities, customer meetings, telephone calls and office reporting.
• Occasional coordination with the factory, estimation team and project department.
• Working hours, weekly holidays and other employment conditions will be in accordance with company policy and applicable Qatar labour regulations.

Salary and Benefits

• Salary: To be discussed based on qualifications and experience.
• Sales commission or performance-based incentives: Subject to the company's approved incentive policy.
• Transportation arrangements: To be confirmed by the company.
• Other benefits: As per company policy and applicable Qatar labour regulations.

Why Join Decorama W.L.L.?

This role offers an opportunity to develop a career in construction-related sales and business development, work with a range of residential and commercial projects, build professional relationships across Qatar and contribute directly to the company's business growth.

We value initiative, accountability, professional communication and a results-oriented approach.

How to Apply

Interested candidates are invited to submit their updated CV through Indeed. Applicants with experience in construction sales, joinery, carpentry, building materials or interior fit-out are encouraged to apply.

Please include relevant sales experience, knowledge of the Qatar market, language skills and driving licence status in your application.

Decorama W.L.L. welcomes candidates who are motivated to develop new business opportunities and build lasting customer relationships.

Pay: QAR4,500.00 - QAR10,500.00 per month

Work Location: In person