Business Development Executive

ABOUT US
Dsmith Fittings (M) Sdn Bhd is a kitchen and wardrobe hardware specialist. We work closely with interior designers, contractors, and homeowners to deliver premium hardware solutions with strong technical and after-sales support.

ABOUT THE ROLE

We are seeking a proactive and commercially driven Business Development Executive to expand the market for premium furniture fitting solutions.

This role focuses on developing new customer relationships, promoting products through the showroom and direct customer engagement, and converting business opportunities into online purchases.

If you enjoy meeting people, developing new business, presenting products and building long-term customer relationships, this is an opportunity to grow your career in the furniture fittings and interior solutions industry.

Key Responsibilities

1. Business Development & Customer Acquisition

• Proactively identify, source and engage potential customers, including interior design firms, kitchen designers, design-and-build companies, furniture manufacturers and other relevant industry professionals.
• Conduct outbound calls, prospecting and direct outreach to generate new leads and business opportunities.
• Build and maintain strong relationships with designers, contractors and key decision-makers to expand the customer base.
• Identify potential projects and recommend suitable Blum furniture fitting solutions based on customers' requirements.
• Develop and manage a pipeline of prospective customers and project opportunities to achieve sales targets and business objectives.
• Follow up consistently with prospects to convert enquiries and product interest into actual purchases.

2. Product Promotion & Consultation

• Introduce Blum's furniture fitting products and explain their features, functionality, benefits and applications.
• Conduct product presentations, demonstrations and consultations for prospective customers.
• Understand customers' requirements and recommend appropriate products and solutions for their projects.
• Build product knowledge to provide accurate information and professional advice to customers.
• Keep customers informed of relevant product offerings, promotions and new developments.

3. Showroom Engagement & Online Sales Conversion

• Arrange and conduct showroom visits for interior designers, kitchen designers, design-and-build companies and other potential customers.
• Deliver engaging product demonstrations to showcase the functionality, quality and advantages of Blum products.
• Guide customers through the product selection and online purchasing process.
• Encourage customers to place orders through the designated online purchasing platform.
• Follow up after showroom visits and product presentations to maximise conversion into sales.
• Maintain regular contact with existing customers to encourage repeat purchases and long-term business relationships.

4. Customer Relationship Management

• Serve as a key point of contact for customers throughout the enquiry and purchasing process.
• Respond promptly to product enquiries and provide timely follow-up and assistance.
• Maintain accurate records of customer interactions, sales activities, leads and opportunities.
• Work closely with internal teams to resolve customer enquiries and facilitate a smooth purchasing experience.
• Gather customer feedback and market insights to support business development initiatives.

5. Market Development & Performance

• Monitor market developments, customer needs, competitor activities and trends within the furniture fittings and interior design industry.
• Identify opportunities to expand product adoption among designers, design-and-build companies and other industry stakeholders.
• Participate in showroom activities, exhibitions, networking events and other promotional initiatives when required.
• Achieve assigned sales targets, customer acquisition objectives and other relevant KPIs.
• Provide regular updates on sales activities, pipeline development and business opportunities to Management.

Requirements

• Diploma or Degree in Business Administration, Marketing, Interior Design or a related discipline.
• Minimum 1–2 years of experience in sales, business development, customer acquisition or a related commercial role.
• Experience in furniture fittings, kitchen systems, interior products, building materials or related industries will be an advantage.
• Fresh graduates with strong communication skills, a proactive attitude and a genuine interest in sales are encouraged to apply.
• Strong interpersonal, presentation, negotiation and relationship-building skills.
• Confident in initiating conversations, making outbound calls and approaching prospective customers.
• Self-motivated, results-oriented and comfortable working towards sales targets.
• Good command of English and Bahasa Malaysia. Mandarin is an advantage when communicating with relevant customers and stakeholders.
• Proficient in Microsoft Office; familiarity with CRM or customer management systems is an advantage.
• Willing to travel within Klang Valley for customer meetings and business development activities.

What we are looking for

We are looking for someone who enjoys developing new business, engaging with people and turning opportunities into sales. The ideal candidate is proactive, commercially minded and capable of building lasting relationships with customers.

Product knowledge can be developed through training. What matters most is your initiative, communication skills and willingness to pursue new business opportunities.

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What we offer

At Dsmith Fittings (M) Sdn Bhd, we are committed to providing our employees with a supportive and rewarding work environment. We offer competitive remuneration, sales commission, opportunities for career advancement, and a range of benefits, including:

• Opportunity to work with a premium international brand (Blum)
• Clear growth path in business development and sales
• Direct involvement with designers and real projects
• Opportunity to build long-term professional relationships