Business Development Executive

Business Development Executive (BDE)

Soft Home Global | Rawalpindi, Pakistan | On-site | Full-time | Night Shift

About Soft Home Global

Soft Home Global is a US-focused business process outsourcing (BPO) and healthcare outsourcing company that helps businesses across the United States scale their operations through specialized talent, efficient processes, and reliable back-office support.

Our core expertise includes medical billing and Revenue Cycle Management (RCM), alongside administrative support, payroll services, logistics and operations, compliance and IT support, and digital marketing solutions.

We partner with healthcare practices, medical billing companies, and other US businesses to streamline operations, reduce administrative workload, and improve efficiency without the overhead of expanding in-house teams.

As we continue to grow our presence in the US market, we are looking for a driven Business Development Executive to help expand our client base and build long-term business relationships.

About the Role

We are seeking a confident, commercially minded Business Development Executive to drive new business opportunities in the US market, with a primary focus on healthcare services, medical billing, and Revenue Cycle Management (RCM).

This role is suited to someone who understands the fundamentals of B2B sales, communicates confidently in English, and can turn prospecting efforts into meaningful business conversations.

You will be responsible for identifying potential clients, reaching decision-makers, qualifying leads, arranging discovery meetings, and supporting opportunities throughout the sales pipeline. You will work closely with the management and internal teams to communicate our services effectively and contribute to the company's growth.

This is an on-site position in Rawalpindi, operating on a US-aligned night shift.

Key Responsibilities

• Business Development: Identify and pursue new business opportunities among US healthcare providers, medical practices, medical billing companies, and other relevant businesses.
• Lead Generation & Prospecting: Research target markets, identify ideal client profiles, build prospect lists, and maintain a consistent pipeline of qualified leads.
• Outbound Sales: Conduct professional cold calls, email outreach, LinkedIn prospecting, and follow-ups to engage potential clients.
• Client Acquisition: Connect with business owners, practice managers, healthcare administrators, and other relevant decision-makers to understand their operational needs.
• Sales Presentations: Communicate Soft Home Global's services, value proposition, and potential business benefits clearly and confidently.
• Meeting Coordination: Qualify prospects and arrange discovery calls, consultations, and service demonstrations with the appropriate internal stakeholders.
• Pipeline Management: Track leads, conversations, follow-ups, and opportunity stages accurately using CRM tools and internal reporting systems.
• Proposal Support: Coordinate with management and relevant teams to prepare proposals, quotations, and service solutions tailored to prospective clients.
• Relationship Management: Maintain professional communication with prospects throughout the sales cycle and support a smooth transition of newly acquired clients to the onboarding team.
• Performance Tracking: Work toward agreed targets for outreach, qualified leads, meetings booked, pipeline development, and new business opportunities.
• Market Intelligence: Monitor competitor activity, industry developments, and client requirements to identify opportunities for business growth.

Requirements & Qualifications

• 1–2+ years of experience in sales, business development, lead generation, or a related client-facing role. Strong fresh graduates may also apply.
• Excellent spoken and written English, with the confidence to communicate professionally with US-based clients.
• Strong prospecting, cold-calling, negotiation, persuasion, and follow-up skills.
• A clear understanding of B2B sales principles and the ability to identify and qualify potential customers.
• Confidence in speaking with business owners, senior professionals, and decision-makers.
• Strong interpersonal skills, commercial awareness, and a results-oriented mindset.
• Familiarity with CRM systems, LinkedIn prospecting, email outreach, and Microsoft Office or equivalent tools.
• The ability to organize a sales pipeline, manage multiple prospects, and consistently follow up on opportunities.
• A proactive attitude, resilience in handling rejection, and a willingness to learn and improve.
• Availability to work on-site in Rawalpindi during the designated night shift.

Preferred, but not mandatory:

• Experience selling to the US market or working with international clients.
• Exposure to BPO, healthcare outsourcing, medical billing, or Revenue Cycle Management (RCM).
• Experience using sales prospecting platforms, CRM software, or structured outbound sales processes.
• A bachelor's degree in Business Administration, Marketing, Healthcare Management, or a related field.

Compensation & Benefits

• Basic Monthly Salary: PKR 80,000–120,000, depending on experience and suitability.
• Performance-Based Commission: Additional earning opportunities linked to sales performance.
• Earning Potential: PKR 300,000+ per month, including salary and commission, depending on results. This is potential total compensation, not guaranteed income.
• Career growth and opportunities to develop professional B2B sales skills.
• A supportive, performance-driven work environment.
• Exposure to the US healthcare and business services market.

Job Details

• Job Title: Business Development Executive (BDE)
• Employment Type: Full-time
• Work Arrangement: On-site
• Location: Adyala Road, Rawalpindi, Pakistan
• Working Days: Monday to Friday
• Working Hours: 6:00 PM – 3:00 AM Pakistan Standard Time (PKT)

How to Apply

Interested candidates can send their CV via WhatsApp to 0312-5611691 .

Please mention “BDE” in your message when applying.

If you are confident in your communication skills, motivated by business growth, and ready to build a career in B2B sales, we would like to hear from you.

Join Soft Home Global and help businesses grow across the US market.