Business Development Executive (CP Fresh ธุรกิจผักและผลไม้)

CP Fresh, a leading fresh produce export business is looking for passionate new-generation talents to grow with us - bringing fresh ideas, global mindset, and energy to deliver exceptional customer experiences and drive business forward.

Key Responsibilities

• Define pricing strategies, revenue models, and promotional plans; analyze costs and manage margins to maximize revenue and minimize waste.
• Develop and manage distribution channels (offline, online, and partners), and expand market reach through strategic partnerships and new channels to drive sales growth.
• Identify and develop new products/services based on customer insights and market trends, from pilot testing through to commercial launch.
• Source, negotiate, and manage strategic partnerships (e.g., suppliers, logistics providers, platforms).
• Prioritize business investments and projects, monitor return on investment (ROI), and report performance to senior management.
• Lead and execute new business initiatives, coordinating cross-functional teams to ensure successful project delivery.
• Own overall business performance, including sales, profitability, and operational efficiency.

Qualifications

• Bachelor’s degree in any field.
• 1–3 years of experience in business development or a related field.
• Strong teamwork skills with leadership potential and an entrepreneurial mindset.
• High level of ownership and accountability for assigned projects.
• Strong analytical thinking skills, with the ability to interpret both detailed data and big-picture insights.
• Adaptable, flexible, and able to thrive in a dynamic and fast-changing environment.
• Strong problem-solving skills, including the ability to anticipate and plan for potential challenges.
• Effective communication skills in both Thai and English (Chinese proficiency is a plus).
• Good interpersonal skills; able to work independently and collaboratively.
• Ability to drive with a valid driver’s license will be an advantage.
• Willingness to travel domestically.
• Flexible working hours and willingness to work six days per week.
• Work Location: Khlong Luang - Pathum Thani (ตลาดไท), Trok Chan (BTS Saint Louis), and Willing to travel domestically e.g. Chanthaburi, Chumphon, Chiang Mai etc.