Business Development Executive (CRM & Loyalty Solutions)

Business Development Executive – CRM & Loyalty Solutions

Company: Primo World Co., Ltd.

Headcount: 1 Position

Job Overview

We are looking for a motivated and results-driven Business Development Executive to drive new business opportunities for PRIMO's CRM, Loyalty Platform, and Omnichannel Marketing Technology solutions.

You will work closely with enterprise clients to understand their business challenges, customer engagement strategies, and loyalty program needs. Your role is to introduce PRIMO's technology solutions, develop strong client relationships, and help businesses improve customer retention and long-term customer value.

Key Responsibilities

• Identify and develop new business opportunities for PRIMO's CRM, Loyalty Platform, and Marketing Technology solutions.
• Prospect and engage potential B2B clients across various industries, including retail, e-commerce, hospitality, and other enterprise businesses.
• Understand clients' business objectives, customer engagement challenges, and loyalty program requirements.
• Present and demonstrate PRIMO's CRM and Loyalty solutions to prospective clients.
• Propose suitable solutions, including loyalty programs, points and rewards systems, membership management, customer segmentation, and marketing automation.
• Collaborate with Product, Technical, and Implementation teams to develop solutions that meet client requirements.
• Manage the full sales cycle, including lead generation, client meetings, solution presentations, proposal preparation, negotiation, and deal closing.
• Prepare business proposals, quotations, and commercial agreements.
• Build and maintain strong relationships with clients and key decision-makers.
• Identify upselling and cross-selling opportunities within existing accounts.
• Maintain an accurate sales pipeline, track opportunities, and achieve assigned sales and revenue targets.
• Stay updated on CRM, Loyalty, SaaS, and Marketing Technology trends.

Qualifications

• Bachelor's degree in Business Administration, Marketing, IT, Computer Science, or related fields.
• 3–4 years of experience in B2B Sales, Business Development, SaaS Sales, Software Sales, or Technology Solution Sales.
• Experience selling software, SaaS platforms, CRM solutions, Loyalty Programs, or Marketing Technology solutions.
• Good understanding of B2B sales processes and enterprise customer requirements.
• Strong communication, presentation, negotiation, and relationship-building skills.
• Ability to understand clients' business challenges and recommend appropriate technology solutions.
• Self-motivated, proactive, and target-oriented with strong ownership of sales results.
• Ability to work collaboratively with cross-functional teams.
• Good command of English, both written and spoken.

Preferred Qualifications

• Experience selling CRM Platforms, Loyalty Management Systems, CDP, Marketing Automation, or MarTech solutions.
• Existing business connections with enterprise clients, retail brands, e-commerce businesses, or marketing teams.
• Understanding of customer retention, customer engagement, loyalty programs, and rewards management.
• Familiarity with subscription-based SaaS business models.
• Experience preparing and presenting commercial proposals to enterprise clients.
• Experience working with Marketing, CRM, Digital Transformation, or IT decision-makers.

Why Join PRIMO?

• Work with innovative CRM, Loyalty, and Omnichannel Marketing Technology solutions.
• Opportunity to collaborate with leading brands and enterprise clients.
• Be part of a fast-growing technology company.
• Gain exposure to enterprise SaaS sales and digital transformation projects.
• Opportunities for professional development and career growth.