Business Development Executive - Karimnagar

Business Development - Trade Projects

1. Lead generation

• Create and maintain sales funnel of retail project sites (non-IHB)

• Create lead via meeting/calling builders, architects and contractors (identified CML and beyond)

• Create leads via cold calling & indexing for trade projects

2. Lead conversion

• Follow up on the trade projects leads generated (through cold calling, entered by SE/ISR, Contractors) within first contact TAT of 24 hours

• Pitch product features, provide demo & pitch MYKL brand. Schedule consultation with technical services if needed at the site.

• Schedule consultation with technical services if needed at the site.

• List down the key influencers (procurement, design, quality) apart from builder/contractor/architect on the site.

• Classification of leads as Warm/Hot/Cold at any point in time with next contact timeline mentioned

• Maintain healthy conversion ratio in the identified lead funnel; conversion ratio to be defined based on source of leads

• Converted leads to be assigned to channel partners basis prioritization logic for fulfilment

3. Influencer Management - Builder /Class B+C Architect/ Contractors (GCs & Large tile contractors) (non-IHB)

• Identify and onboard relevant stakeholders (contractors, architects, builders etc.) with profile to the Customer Master List

• Visit relevant stakeholders at identified frequencies, generate leads which should be added to LMS system

• Educate about tile adhesive category and promote MYKL brand amongst these stakeholders

• Engage with the influencers as per the design engagement model (WIP)

• Push for premium product range; drive participation in influencer program (if launched)

• Maintain detailed reports on specification, conversion and engagement

4. Application Execution

• Ensure proper demos/sampling and application at sites

5. Customer complaint handling

• Resolve complaints within 24-hour TAT; involve technical services if needed

6. Reporting & documentation

• Update Daily activities as per DRCP into the SFA app

• Provide reports based on request