Business Development Executive – Lead Generation

We are looking for a Business Development Executive – Lead Generation who can generate qualified leads and build a strong sales pipeline for our IT services.

The ideal candidate should have experience in B2B lead generation, IT services sales, LinkedIn prospecting, email outreach and freelance bidding platforms.

You will be responsible for identifying potential clients, initiating conversations, qualifying requirements and scheduling meetings with prospects.

Key ResponsibilitiesLead Generation

• Generate qualified B2B leads from India, USA, Australia and international markets.
• Identify potential clients through LinkedIn, Sales Navigator, Google, business directories, startup databases and other online platforms.
• Generate and bid on relevant projects through Upwork, Freelancer, Guru, PeoplePerHour and similar platforms.
• Identify opportunities for web development, mobile apps, AI, ERP/CRM, SEO, software support and dedicated developer services.
• Build targeted prospect databases based on industry, company size, geography and technology requirements.
• Identify staff augmentation / dedicated developer opportunities from companies and technology agencies.

LinkedIn & Cold Outreach

• Research and connect with decision-makers such as Founders, CEOs, CTOs, Marketing Heads, IT Managers and Procurement Managers.
• Execute personalized LinkedIn outreach and follow-ups.
• Create and manage cold email campaigns using tools such as Apollo, Hunter, Lemlist or similar platforms.
• Write customized proposals, emails and messages based on client requirements.

Lead Qualification

• Understand client requirements and qualify leads based on requirement, budget, timeline and decision-making authority.
• Coordinate with the sales and technical teams for requirement discussions.
• Schedule discovery calls and meetings with qualified prospects.
• Maintain regular follow-ups until the lead reaches the next stage of the sales process.

CRM & Reporting

• Maintain accurate lead and prospect information in the CRM.
• Track calls, emails, LinkedIn conversations, proposals and follow-ups.
• Prepare weekly and monthly reports covering:
• Leads generated
• Qualified leads
• Proposals submitted
• Meetings booked
• Conversion rates
• Pipeline value
• Analyze lead sources and suggest improvements to outreach strategies.

Key Performance Indicators (KPIs)

Performance will be measured based on:

• Qualified leads generated
• Proposals/bids submitted
• Proposal response rate
• Discovery meetings booked
• Sales pipeline generated
• Lead-to-client conversion
• Performance of different lead-generation channels

Required Skills

• 1–3 years of experience in B2B Lead Generation / Business Development / IT Sales.
• Experience working with an IT services, software development or digital marketing company.
• Hands-on experience with LinkedIn prospecting and lead generation.
• Experience with Upwork or other freelance bidding platforms is preferred.
• Good understanding of IT services such as web development, mobile apps, AI, ERP/CRM, SEO and software development.
• Strong written and spoken English.
• Excellent communication, proposal writing and follow-up skills.
• Familiarity with CRM platforms such as Zoho, HubSpot or Salesforce.
• Familiarity with lead-generation tools such as Apollo, Sales Navigator, Hunter or similar tools.
• Target-oriented, self-motivated and organized.

Good to Have

• Experience generating leads from USA, Australia, UK or Middle East markets.
• Experience in selling dedicated developers / staff augmentation services.
• Existing B2B network or client relationships.
• Experience with digital marketing or software product sales.
• Experience working with international clients and different time zones.

Pay: ₹11,593.69 - ₹40,989.44 per month

Work Location: Hybrid remote in Nashik, Maharashtra (Nashik)