Business Development Executive, Lead Generation, Kolkata

Role & responsibilities

• Generate high-quality and valuable business leads through:
• Cold emailing and targeted email campaigns
• LinkedIn and social media outreach
• WhatsApp and other digital communication channels
• Online research and prospect identification
• Other innovative lead-generation methods
• Identify and approach potential clients such as business owners, companies, startups, professionals and entrepreneurs who may require accounting, taxation and compliance services.
• Generate enquiries for services including:
• Income Tax Return Filing
• Tax Audit
• GST Registration & GST Returns
• TDS Returns & Compliance
• Income Tax / GST Notice Reply
• Statutory Audit
• Accounting & Bookkeeping
• Other accounting, taxation and compliance services
• Build and maintain a strong sales pipeline and regularly follow up with prospects.
• Qualify leads based on their requirement, business profile, urgency and potential value.
• Coordinate with the internal team for client discussions, quotations and conversion.
• Maintain proper records of prospects, communication, follow-ups and conversions.
• Explore new platforms, databases and outreach strategies to consistently improve lead quality and conversion rates.
• Work towards achieving a minimum target of 15 qualified leads/conversions per month.
• Take ownership of lead generation and contribute directly towards the company's business growth.

Preferred candidate profile

• 03 years of experience in Business Development, Lead Generation, Sales, Tele-sales, Digital Marketing or Client Acquisition.
• Freshers with strong communication skills and a sales-oriented mindset are welcome to apply.
• Excellent verbal and written communication skills.
• Comfortable with cold emailing, LinkedIn outreach and social media prospecting.
• Ability to independently research and identify potential clients.
• Basic knowledge of accounting, taxation, GST or compliance services will be an advantage.
• Target-oriented, proactive and self-motivated with a strong focus on results.
• Good follow-up and relationship-building skills.
• Comfortable working with performance-based targets and incentives.
• Basic knowledge of MS Excel/Google Sheets, email and social media platforms.
• Candidates with prior experience in B2B lead generation or professional services sales will be preferred.

Perks and benefits

• Fixed Salary: 10,000 per month
• Performance Variable: Up to 10,000 per month
• Total Earning Potential: 20,000+ per month
• Attractive performance-based incentives for achieving business targets.
• Direct exposure to accounting, taxation, audit and business compliance services.
• Opportunity to develop strong skills in B2B sales, digital marketing, lead generation and client acquisition.
• Performance-based growth opportunities within the organisation.
• Professional and supportive working environment.
• Opportunity to work with a growing Accounting & Business Services Company in Kolkata.

Ideal Candidate Should have

We are looking for someone who is hungry for results, comfortable with outreach and genuinely enjoys finding and converting new business opportunities. If you can turn cold prospects into meaningful conversations and clients, this role is for you.