Business Development Executive / Manager

About the role

We are seeking a results-driven Business Development Executive with a proven track record in the F&B and/or FMCG sectors to expand our market presence across Johor and the southern region. In this role, you will manage key accounts, secure new B2B distribution channels, and drive regional commercial revenue growth.

Key responsibilities

• Proactively identify and secure new key accounts, distributors, wholesalers, or HORECA (Hotel/Restaurant/Cafe) clients across Johor Bahru/Kuala Lumpur
• Build and nurture long-term commercial relationships with F&B/FMCG brand owners, regional buyers, and corporate partners
• Lead contract negotiations, prepare tailored sales proposals, and execute listing/trade agreements to consistently hit quarterly targets
• Capitalize on regional opportunities (such as the Johor-Singapore Special Economic Zone) to manage cross-border F&B supply and distribution accounts
• Track account performance, monitor inventory turn rates, and manage pipeline activity utilizing CRM tools
• Monitor FMCG/F&B industry trends, competitor pricing, and trade channel shifts in Southern Malaysia

About you

• Diploma or Bachelor's degree in Business, Marketing, Supply Chain, or a related field
• 3+ years of proven experience in B2B sales or account management within the F&B (Food & Beverage) and/or FMCG industries
• Hands-on experience managing HORECA accounts, retail chains, distributors, or modern trade key accounts in Southern Malaysia
• Professional fluency in English and Bahasa Malaysia; proficiency in Chinese is a strong advantage for local trade client engagements
• Possess own vehicle with a valid driving license and willingness to travel across JB/Singapore for client meetings
• Proficiency in MS Office (Excel, PowerPoint) and experience with CRM platforms (e.g., Salesforce, HubSpot)
• Proven track record in product listings, closing distribution deals, and driving account growth
• Excellent negotiation and communication skills suited to the fast-paced F&B/FMCG ecosystem
• Strong commercial understanding of Southern Malaysia's retail and F&B landscape

Benefits

• Competitive base salary + performance-based commission structure
• Fuel, toll, and transport allowances
• Medical coverage and insurance benefits
• Annual leave and professional development opportunities