Position - Business Development Executive (US Night Shift)

Division - ITIS (Captive Unit of Binary Semantics Ltd.)

Experience: 2–5 Years

Candidates must be from these Preferred Industry:

Digital Marketing | Website Development | SaaS | IT Services

Role Overview:

We are looking for an energetic and target-driven Business Development Executive to identify new business opportunities, build strong client relationships, and generate revenue by selling our digital marketing and web development services. The ideal candidate should have experience selling agency services or IT solutions to small and medium-sized businesses and possess excellent communication, negotiation, and consultative selling skills.

Key Responsibilities:

Lead Generation:

• Identify and research potential clients in Canada and the United States.
• Generate qualified leads using LinkedIn Sales Navigator, Apollo, ZoomInfo, Google Maps, directories, referrals, and outbound prospecting.
• Build and maintain a healthy sales pipeline in the CRM.

Business Development

• Conduct discovery calls to understand client challenges and business objectives.
• Present customized digital marketing and website solutions.
• Prepare proposals, quotations, and service agreements.
• Negotiate commercial terms and close deals.

Client Relationship Management

• Build long-term relationships with business owners and decision-makers.
• Coordinate with internal marketing and technical teams for smooth project handover.
• Ensure high customer satisfaction and identify upselling opportunities.

Sales Activities

• Cold calling and email outreach.
• LinkedIn networking and social selling.
• Follow-up on inbound website enquiries.
• Attend networking events and virtual meetings where applicable.

Reporting

• Maintain accurate CRM records.
• Submit weekly sales forecasts and pipeline reports.
• Track conversion rates and revenue targets.

Services You Will Sell

• Website Design & Development
• WordPress Development
• Shopify & eCommerce Solutions
• Search Engine Optimization (SEO)
• Google Ads (PPC) & Meta Ads
• Social Media Marketing
• Branding & Graphic Design
• Email Marketing & Automation
• Website Maintenance & Support
• Conversion Rate Optimization

Required Skills

• Excellent English communication (written and verbal)
• Strong presentation and negotiation skills
• B2B consultative selling experience
• Experience with CRM systems
• Ability to understand digital marketing concepts
• Self-motivated and target-oriented
• Strong relationship-building skills

Preferred Qualifications

• Bachelor's degree in Business, Marketing, or related field.
• 2–5 years of experience in agency, IT, SaaS, or digital marketing sales.
• Experience selling services to North American clients.
• Familiarity with Google Ads, SEO, Website Development, or Branding services.

Tools You'll Use

• HubSpot CRM / Zoho CRM
• LinkedIn Sales Navigator
• Apollo.io
• Google Workspace
• Microsoft Office
• Slack / Microsoft Teams
• Zoom / Google Meet

Key Performance Indicators (KPIs)

• 120–150 qualified outbound prospects per week
• 20–25 discovery meetings per month
• 10–15 qualified proposals submitted per month
• Minimum 30% proposal-to-close conversion rate
• Monthly sales target: USD $20,000–$40,000 in new business
• CRM update compliance: 100% * Response time to inbound leads: Within 1 business hour

What We Offer:

• Competitive fixed salary
• Attractive sales incentives and commissions
• Performance bonuses
• Career growth opportunities
• Ongoing sales and product training
• Opportunity to work with international clients
• Flexible work environment

# Ideal Candidate:

You are proactive, confident, and passionate about helping businesses grow. You enjoy building relationships, solving business challenges, and exceeding sales targets. If you thrive in a fast-paced environment and want to grow with an ambitious digital agency, we'd love to hear from you.