Business Development Executive/Manager

Job Responsibilities

1. Develop strategic plans for customer management across different customer segments in the Official Channel

• Develop strategies for each customer segment, including customer segmentation, retention programs, and acquisition programs.
• Plan and execute sales promotion activities for the Official Channel.

2. Identify white space opportunities in sub-channels

• Analyze market data and overall market conditions to identify new customer groups for sub-channels.
• Coordinate with the internal sales team to ensure no overlap with existing customers.
• Prepare business plans and proposals for potential customers.

3. Develop plans and activities to drive sales in alignment with the Non-Official Shop channel strategy

• Manage sales promotion activities in the Non-Official Shop channel.
• Coordinate with business partners and the E-Commerce Marketing team to plan and execute marketing activities that drive sales for each customer account.
• Update promotional plans and activities with business partners and internal stakeholders.

4. Manage sales operations for the Non-Official Shop channel

• Prepare sales-related documents and transaction documents associated with the Non-Official Shop channel.
• Coordinate and monitor product deliveries to ensure alignment with the agreed plan.
• Track operational expenses and prepare monthly expense reports.

Qualifications

• Bachelor's degree in Business Administration, Marketing, or any related field.

• At least 3–10 years of experience in Business Development, Sales, Key Account Management, or Channel Management.

• Strong analytical skills with the ability to interpret sales data, customer insights, and market trends to develop effective business strategies.

• Experience in customer segmentation, customer acquisition, and customer retention program development.

• Excellent communication, negotiation, and presentation skills.

• Self-motivated, results-oriented, and able to work independently in a fast-paced environment.

• Good command of both written and spoken English and Thai.