Business Development Lead

Position: Business Development Lead

Industry: Infrastructure & Engineering

Product Portfolio: Fabrication, Transmission Towers, PEB (Pre-Engineered Buildings), ROB (Road Over Bridge Structures), Crash Barriers, Shelters, Base Camps, Fasteners, Solar EPC Projects

About the Role

We are seeking an experienced and performance-driven Marketing Manager with strong exposure to the infrastructure, engineering, and construction sectors. The ideal candidate should have a solid background in marketing steel fabrication solutions, transmission towers, and other infrastructure-related products. The role requires a strategic marketer who deeply understands EPC contractors, government procurement, power transmission companies, and industrial construction ecosystems.

Key Responsibilities

1. Strategic Marketing & Planning

• Develop and implement marketing strategies for the companys infrastructure product portfolio, including transmission towers, PEB structures, ROB components, crash barriers, shelters, and fasteners.
• Conduct market research to identify new opportunities, competitor movements, and emerging customer needs across power transmission, highways, railways, and industrial sectors.
• Plan targeted marketing initiatives for sectors such as power transmission, highways, telecom (non-tower), railways, defence, and industrial construction.

2. Branding & Marketing Communication

• Strengthen brand identity through digital and traditional B2B marketing channels.
• Prepare and manage marketing materials including brochures, data sheets, presentations, and case studies.
• Coordinate with design agencies to develop high-quality promotional collateral and product catalogs.

3. Lead Generation & Client Engagement

• Build lead-generation strategies targeting EPC firms, power transmission companies, infrastructure contractors, and government agencies.
• Maintain strong relationships with key stakeholders to support sales conversions.
• Represent the company in trade fairs, exhibitions, vendor registration meets, and industry events.

4. Digital Marketing Management

• Oversee digital marketing activities such as website management, SEO, LinkedIn promotions, and email campaigns.
• Highlight company capabilities, project achievements, and technological advantages through digital platforms.

5. Market & Competitor Intelligence

• Track industry trends, government policies, and infrastructure development programs across power, highways, and railways.
• Develop and maintain competitor analysis reports, pricing intelligence, and sector-specific benchmarking.

6. Cross-functional Coordination & Reporting

• Collaborate closely with Sales, Engineering, Design, and Project teams to align marketing strategies with business objectives.
• Provide periodic reports on marketing activities, pipeline development, ROI, and performance metrics.

Required Qualifications & Experience

• Bachelors degree in Marketing, Business Administration, or Engineering; MBA preferred.
• 1015 years of experience in marketing within the infrastructure, engineering, or construction industry (mandatory).
• Hands-on experience with fabrication, steel structures, transmission towers, PEB, crash barriers, shelters, or similar infrastructure products.
• Strong understanding of EPC project cycles, government procurement, and industrial B2B marketing.
• Excellent communication, negotiation, and analytical skills.

Key Skills

• Infrastructure & industrial marketing
• B2B relationship management
• Product marketing (steel fabrication & structures)
• Lead generation & tender intelligence
• Market and competitor research
• Digital marketing & brand management
• Understanding of transmission tower manufacturing and fabrication processes

Preferred Background

Candidates with prior experience in the following sectors will be preferred:

• Power transmission companies or transmission tower manufacturers
• EPC contractors (Highways, Railways, Bridges, Power Infrastructure)
• Steel fabrication companies
• PEB and industrial structure manufacturers
• Dfense infrastructure or government contracting projects