Business Development Lead

Company Description Msquare Automation Solutions delivers smart automation services that modernize business processes and improve operational efficiency for a wide range of organizations. The company specializes in no-code and low-code automation, integrating over 1,000 business applications and leading platforms such as make.com, Monday.com, Bubble, and Zapier. Its solutions cover e-commerce, marketing, lead management, document processing, and communication channels, including AI-powered voice assistants and chatbots. Msquare also focuses on custom application development and scenario management, offering tailored automation workflows, migration services, and training and consulting to align with unique business goals.

Role Description The Business Development Lead is a full-time, on-site role based in Kozhikode. This role is responsible for identifying and qualifying new business opportunities, driving lead generation campaigns, and building a strong pipeline across key target markets. The Business Development Lead will conduct market research, analyze customer needs, and collaborate with internal teams to shape proposals and solutions that highlight Msquare’s automation and AI capabilities. Day-to-day activities include client outreach, discovery calls, preparing presentations, managing follow-ups, and maintaining long-term customer relationships. The role also involves supporting strategic partnerships, contributing to sales forecasts, and providing regular performance reports to leadership.

Qualifications

• Candidates should possess strong Analytical Skills and Market Research abilities to understand trends, assess opportunities, and support data-driven decision-making.
• Candidates should possess excellent Communication and Customer Service skills to engage prospects, manage relationships, and deliver clear, professional interactions.
• Candidates should possess solid Lead Generation experience to design and execute outreach strategies, nurture leads, and convert prospects into clients.
• Familiarity with automation, SaaS, or technology services, and an interest in no-code/low-code platforms and AI-driven solutions.
• Proven experience in business development, sales, or account management, preferably in B2B environments.
• Bachelor’s degree in Business, Marketing, Engineering, or a related field, or equivalent practical experience.
• Ability to work on-site in Kozhikode, manage multiple priorities, and collaborate effectively with cross-functional teams.