Business Development Manager (B2G - Government Projects)

Role Overview

Are you ready to spearhead B2G expansion for one of the fastest-growing technology brands in Malaysia? HONOR Malaysia is seeking a high-performing Business Development Manager (Government) to drive revenue growth across public sector agencies.

In this strategic role, you will lead end-to-end B2G sales cycles—identifying high-value commercial opportunities, navigating government procurement processes, and delivering tailored mobile device solutions. If you possess a proven track record in B2G tech sales and enterprise relationship building, join us in expanding HONOR’s commercial footprint!

Key Responsibilities

• B2G Strategy & Execution: Formulate and execute comprehensive market penetration strategies for Government channels to maximize market share and revenue growth.
• Account Relationship Management: Build, nurture, and maintain executive-level relationships with key stakeholders, decision-makers, and procurement officials across public and private sectors.
• End-to-End Deal Management: Lead the complete B2G sales lifecycle—from initial prospecting, needs discovery, and formal tender/RFP proposal development to contract negotiation and closing.
• Tender & Procurement Navigation: Navigate complex government procurement guidelines, tender submissions, and commercial contracting frameworks to secure long-term deals.
• Cross-Functional Collaboration: Partner closely with Marketing, Product, Supply Chain, and Finance teams to customize enterprise product offerings and ensure seamless fulfillment.
• Market Insights & Performance Tracking: Analyze sector trends, track competitive activity, monitor conversion KPIs, and deliver regular performance forecasts to business leadership.

Job Requirements

• Education: Bachelor’s Degree in Business Administration, Marketing, Telecommunications, or a related field.
• Experience: Minimum 5+ years of proven B2G sales and business development experience, with a strong focus on Government agencies, public sector tenders, or the SME segment.
• Industry Background: Direct experience in Consumer Electronics, Telecommunications, Managed Mobility Solutions, or Enterprise IT is highly advantageous.
• Core Competencies: Solid understanding of government procurement processes, RFP/tender proposal writing, complex contract negotiations, and B2G consultative selling.
• Soft Skills: Outstanding presentation, interpersonal, and deal-closing skills, with the self-drive to operate effectively in a fast-paced environment.