Business Development Manager (BDM)

Job Description – Business Development Manager (BDM)

Position : Business Development Executive (2 Years and above)

Department : Admissions & Business Development

Location: ICAT Design & Media College (Chennai / Bangalore )

• Graduation (BA, BBA, MBA, etc.)
• Diploma & Master's holders with relevant sales/customer-facing experience are also eligible.
• Experienced with excellent communication skills may apply for the BDM role.

Experience

• BDM: 2 Yrs Above.
• Experience in Education, EdTech, Training Institutes, Banking, Insurance, Telecom, Retail, Hospitality or Service Industry will be an added advantage.

Job Summary

We are looking for energetic, target-oriented, and customer-focused professionals to join our Admissions & Business Development team. The role involves generating student admissions, counselling prospective students and parents, conducting outreach activities, building institutional partnerships, and achieving enrolment targets for Image Creative Education and ICAT Design & Media College.

Key Responsibilities

• Generate admissions through walk-ins, enquiries, referrals, and digital leads.
• Counsel prospective students and parents regarding career opportunities, courses, curriculum, and placements.
• Follow up with enquiries through calls, emails, WhatsApp, and personal meetings.
• Conduct career guidance sessions, seminars, workshops, and educational presentations.
• Visit schools, colleges, coaching centres, and educational institutions to build relationships and generate leads.
• Organize and participate in education fairs, exhibitions, campus activities, and promotional events.
• Coordinate with the Marketing team for lead generation campaigns and conversion activities.
• Maintain accurate student enquiry records in CRM/ERP.
• Achieve monthly and quarterly admission targets.
• Develop strong relationships with students, parents, educational consultants, and corporate partners.
• Provide timely reports on enquiries, conversions, revenue, and market feedback.
• Support admission documentation and onboarding processes.
• Stay updated on industry trends, competitor activities, and new educational programs.

Key Skills

• Business Development
• Educational Counselling
• Student Admissions
• Sales & Marketing
• Lead Generation
• Lead Conversion
• Academic Counselling
• Career Guidance
• Relationship Management
• Customer Relationship Management (CRM)
• Communication & Presentation Skills
• Negotiation & Persuasion
• Institutional Sales
• School & College Outreach
• Corporate Tie-ups
• Event Management
• Seminar & Workshop Coordination
• Telecalling & Follow-up
• Microsoft Office (Excel, Word, PowerPoint)
• ERP/CRM Software
• Target Orientation
• Team Collaboration
• Time Management
• Problem Solving

Preferred Candidate Profile

• Excellent verbal and written communication skills in English and the local language.
• Passionate about counselling students and helping them build successful careers.
• Self-motivated with a positive attitude and strong interpersonal skills.
• Willingness to travel for school visits, educational events, and business development activities.
• Ability to work in a target-driven environment.

Key Performance Indicators (KPIs)

• Monthly Admission Targets
• Lead-to-Admission Conversion Ratio
• Number of School & College Visits
• Student Counselling Sessions Conducted
• Corporate/Institutional Tie-ups
• Revenue Generated
• CRM Data Accuracy
• Student & Parent Satisfaction

Preferred Industries

• Education
• EdTech
• Training Institutes
• Universities & Colleges
• Skill Development
• Telecom
• Hospitality

Pay: ₹25,000.00 - ₹40,000.00 per month

Work Location: In person