Business Development Manager

Develop creative concepts and passionate in pitching ideas. Craft concepts that work in-line with business objectives, KPIs and budget.

Own the end-to-end execution of test campaigns aimed at innovating performance ad strategies, — including new campaign structures, creative testing, and adoption of new technologies.

Collaborate with cross-functional teams to co-develop and iteratively test new ad solutions with agility and speed.

Plan, launch, and optimize paid ad campaigns across platforms such as Google Ads, Meta Ads, and TikTok Ads.

Manage ad budgets and improve ROI and CPA through audience targeting, A/B testing, and creative optimization.

Analyze campaign performance data and deliver actionable insights to improve results. Collaborate with the team to build and execute strategies to increase organic visibility and search rankings.

Conduct keyword research, perform content optimization, and manage on-page/off-page SEO tasks.

Manage social media advertising campaigns including building campaigns from scratch, optimizing and making daily adjustments as necessary.