Business Development Manager

Job Purpose

To aggressively identify, pursue, and acquire new key accounts within the commercial kitchen hygiene and food industry segments, driving new business growth through solution-based selling, strategic penetration, and long-term account development.

Key Responsibilities

1. New Key Account Acquisition (Core Focus)

• Identify and target high-potential accounts in food processing plants, central kitchens, QSR chains, catering, and institutional food service sectors
• Develop and execute structured account penetration plans for assigned territories/segments
• Conduct cold outreach, site visits, and stakeholder mapping to open new business opportunities
• Convert prospects into long-term strategic accounts through solution selling

2. Solution Selling & Value Proposition

• Position hygiene and cleaning solutions (chemicals, sanitizers, cleaning systems) based on customer operational pain points
• Conduct on-site assessments of kitchen hygiene processes and propose improvement solutions
• Deliver product trials, demos, and technical presentations with measurable ROI/value impact

3. Key Account Development (Post-Acquisition Transition)

• Establish strong relationships with decision-makers (QA/QC, procurement, operations, plant managers, chefs, facility managers)
• Ensure smooth onboarding of new accounts and initial order fulfillment
• Work closely with internal teams to ensure service delivery and product performance

4. Pipeline & Sales Management

• Build and maintain a robust sales pipeline of prospective key accounts
• Maintain and update sales reporting including customer visit report
• Achieve monthly, quarterly, and annual new account acquisition targets

5. Market Intelligence & Competitor Tracking

• Monitor competitor activities, pricing strategies, and product positioning
• Provide feedback to marketing/product development for product improvement and positioning

6. Cross-functional Collaboration

• Work with product team to support trials and implementation
• Collaborate with marketing for lead generation

Job Specification

Job Requirements

1. Education

• Diploma or Degree in Business, Food Science, Chemistry, Engineering, or related field
• Equivalent experience in B2B industrial sales accepted

2. Experience

• Minimum 3–7 years in B2B sales / key account acquisition role
• Strong advantage: experience in food industry, hygiene chemicals, cleaning solutions, F&B supply chain, or industrial consumables
• Proven track record in hunter-type sales (new account acquisition)

3. Technical & Functional Skills

• Strong negotiation and closing skills for high-value accounts

4. Personal Attributes

• Strong hunter mentality (self-driven, aggressive in prospecting)
• High resilience in handling rejection and long sales cycles
• Strong communication and stakeholder management skills
• Ability to work independently with minimal supervision
• Strategic thinking with execution discipline

5. Other Requirements

• Willingness to travel extensively for client visits and site engagement
• Comfortable working in factory, kitchen, and industrial environments
• Ability to handle multi-stakeholder enterprise sales cycles

Pay: RM6,000.00 - RM9,000.00 per month

Benefits:

• Free parking
• Maternity leave
• Opportunities for promotion
• Parental leave
• Professional development

Work Location: In person