Business Development Manager

Business Growth Manager

Location: Bengaluru (Work from Office)

Role Overview

The Business Growth Manager will own the end-to-end growth strategy for Careoff. This is a hybrid role that combines marketing, business development, partnerships, and sales. You will identify new business opportunities, generate leads, build strategic relationships, close deals, and work closely with cross-functional teams to drive sustainable growth.

This role is ideal for someone who enjoys building from the ground up, thrives in a fast-paced startup environment, and is equally comfortable discussing strategy, running campaigns, making cold calls, and closing business.

Key Responsibilities

Business Development & Sales

• Identify and pursue new business opportunities across B2B and B2C segments.
• Build partnerships with corporates, residential communities, senior living communities, hospitals, clinics, schools, HR teams, and other referral partners.
• Generate leads through cold calling, networking, referrals, and outreach campaigns.
• Conduct client meetings, presentations, and product demonstrations.
• Negotiate commercial terms and successfully close partnerships and customer contracts.
• Build and manage a healthy sales pipeline using CRM tools.
• Develop long-term relationships with key accounts and strategic partners.

Marketing & Lead Generation

• Collaborate with the marketing team to execute customer acquisition campaigns.
• Drive lead generation through digital marketing, offline activations, community events, and corporate engagement programs.
• Organize awareness campaigns, apartment society activations, health camps, and tech park events.
• Identify new customer acquisition channels and referral opportunities.
• Monitor campaign performance and optimize for lead quality and conversion.

Partnerships & Community Growth

• Establish relationships with apartment associations, gated communities, RWAs, corporates, and senior living operators.
• Create partnership programs that generate recurring customer referrals.
• Explore strategic alliances with healthcare providers, insurers, and wellness organizations.

Growth Strategy

• Develop and execute initiatives to increase customer acquisition, retention, and revenue.
• Analyze market trends, competitor activity, and customer feedback to identify growth opportunities.
• Recommend pricing, promotional offers, and referral initiatives that improve business performance.

Analytics & Reporting

• Track and report KPIs including:

• Revenue growth

• Lead generation

• Conversion rates

• Customer acquisition cost (CAC)

• Customer lifetime value (LTV)

• Partnership performance

• Sales pipeline health

• Prepare weekly and monthly business performance reports.

Desired Skills & Experience

• 5 to 8+ years of experience in business development, growth, sales, partnerships, or marketing.
• Demonstrated success in generating leads and closing high-value deals.
• Strong consultative selling and negotiation skills.
• Experience with B2B sales, enterprise partnerships, or corporate relationship management.
• Knowledge of digital marketing and customer acquisition strategies.
• Comfortable with outbound prospecting, cold calling, networking, and field meetings.
• Experience managing CRM platforms and sales pipelines.
• Strong analytical and problem-solving abilities.
• Excellent communication and presentation skills.
• Ability to work independently in a high-growth startup environment.

Preferred Background

Experience in one or more of the following industries is preferred:

• Payroll
• HR Tech
• Employee Benefits
• Community Management

Key Performance Indicators (KPIs)

• Monthly and quarterly revenue targets
• Number of qualified leads generated
• New partnerships signed
• Corporate accounts acquired
• Residential communities onboarded
• Customer acquisition cost
• Lead-to-customer conversion rate
• Customer retention and repeat business
• Pipeline value and forecast accuracy

What We're Looking For

We're looking for someone who:

• Thinks like an entrepreneur and takes ownership.
• Is equally comfortable generating leads, building relationships, and closing deals.
• Can blend marketing, partnerships, and sales into one cohesive growth strategy.
• Loves meeting people and building long-term business relationships.
• Is data-driven and focused on measurable business outcomes.

Why Join Careoff?

• Build and scale a high-impact business in the growing care economy.
• Work directly with leadership and influence business strategy.
• Own end-to-end growth initiatives with significant autonomy.
• Be part of a mission-driven company improving the lives of families and caregivers.
• Opportunity to grow into a leadership role as the company expands.

If you're passionate about consultative selling, strategic partnerships, and creating real social impact, we'd love to hear from you!