Business Development Manager

Job Description Business Development Manager (IB Curriculum)

Department: Business Development / Admissions
Location: GIIS Borivali

Website - https://globalindianschool.org/in/

Job Purpose

To drive business growth and student enrolment for the IB curriculum by developing new market opportunities, building relationships with parents and stakeholders, strengthening the schools brand presence, and converting prospective leads into admissions.

Key Responsibilities

• Develop and execute business development strategies to increase IB student enrolments.
• Generate leads through schools, education networks, events, digital campaigns, corporate partnerships, and community outreach.
• Build and maintain strong relationships with prospective parents, students, education consultants, and key stakeholders.
• Counsel prospective families on the IB curriculum, programmes, academic pathways, and school offerings.
• Conduct school presentations, parent meetings, campus tours, open houses, and education events.
• Manage the complete lead-to-enrolment cycle, including prospecting, follow-ups, counselling, negotiations, and conversion.
• Identify market trends, competitor offerings, and opportunities for expanding the schools IB presence.
• Develop partnerships with feeder schools, corporates, education consultants, and relevant organisations.
• Work closely with the admissions, marketing, academic, and leadership teams to achieve enrolment targets.
• Maintain accurate lead and pipeline data through CRM/ERP systems and prepare regular business development reports.
• Monitor conversion ratios, admission targets, revenue opportunities, and campaign effectiveness.
• Represent the school at education fairs, networking events, seminars, and other promotional activities.
• Ensure all communication accurately reflects the school’s IB programmes and follows institutional guidelines.

Candidate Profile

• Graduate/MBA in Business Management, Marketing, Education, or a related field preferred.
• 4–8 years of experience in business development, admissions, sales, or marketing, preferably in an IB / international school.
• Strong understanding of the IB curriculum and international education sector.
• Proven experience in achieving enrolment, sales, or revenue targets.
• Excellent communication, negotiation, presentation, and relationship-management skills.
• Strong parent engagement and consultative selling abilities.
• Proficiency in CRM systems, MS Office, and digital communication tools.
• Willingness to travel for school visits, events, partnerships, and business development activities.

Key Performance Indicators

• New student enrolment and revenue targets
• Lead-to-admission conversion rate
• New partnerships and referral channels
• Lead generation and pipeline growth
• Parent engagement and satisfaction
• Effectiveness of outreach and business development initiatives