Business Development Manager

Synopsis of Role

The Business Development Manager with account management functions plays a key role in driving revenue growth, expanding market reach, and managing client relationships within the marketing team.

This role requires a strategic thinker with strong sales, negotiation, and relationship management skills. The ideal candidate will be responsible for identifying new business opportunities, developing strong client partnerships, and ensuring seamless collaboration between the marketing team and clients.

Essential Functions

Business Development:

• Identify and pursue new business opportunities to grow the company’s client base and revenue.
• Develop and implement strategic sales plans to achieve business objectives.
• Research industry trends, market conditions, and competitors to identify opportunities for expansion.
• Generate leads through networking, referrals, cold outreach, and partnerships.
• Develop compelling business proposals, pitches, and presentations to potential clients.
• Collaborate with the marketing team to create targeted campaigns for business acquisition.
• Negotiate contracts, pricing, and agreements to maximize profitability and client satisfaction.

Account Management:

• Serve as the primary point of contact for key clients, ensuring their needs and expectations are met.

• Develop and maintain strong, long-term client relationships to foster retention and loyalty.

• Monitor client satisfaction and proactively address any issues or concerns.

• Work closely with internal teams to ensure the successful execution of marketing campaigns and projects.

• Provide clients with regular performance reports, insights, and recommendations for improvement.

• Identify upselling and cross-selling opportunities to maximize revenue potential from existing accounts.

Strategic Collaboration & Communication:

• Work closely with the marketing team to align business development efforts with marketing strategies.
• Collaborate with internal departments (such as sales, creative, and operations) to ensure seamless service delivery.
• Communicate client feedback, market insights, and business trends to senior management.
• Represent the company at industry events, trade shows, and networking functions.

Preferred Education and Experience

• Bachelor’s degree in Business Administration, Marketing, Communications, or a related field.
• Minimum of 5 years of experience in business development, account management, or a related role within the marketing, advertising, or digital agency industry.