Business Development Manager

Position: Assistant Manager / Deputy Manager Business Development (Sales & Marketing)

Department: Sales & Marketing
Industry: Hospital
Experience: 7 to 10 Years
Location: Sector 63A, Gurgaon
Preferred Industry: Hospital only

Job Summary

We are looking for an experienced Assistant Manager / Deputy Manager Business Development to drive business growth, patient acquisition, referral development, and corporate partnerships for the hospital. The ideal candidate should have 7–10 years of relevant experience exclusively in the hospital/healthcare industry, with strong exposure to corporate sales, doctor referrals, institutional business, and healthcare marketing.

Key Responsibilities

• Develop and execute business development strategies to achieve hospital revenue and patient acquisition targets.
• Identify and develop new business opportunities through corporates, TPAs, insurance companies, institutions, PSUs, and other healthcare stakeholders.
• Build and maintain strong relationships with corporate clients, referral doctors, consultants, and key decision-makers.
• Drive corporate tie-ups, health check-up programs, camps, wellness initiatives, and institutional partnerships.
• Generate referrals and increase patient footfall across OPD, IPD, diagnostics, health check-ups, and specialty services.
• Conduct regular market visits and competitor analysis to identify business opportunities and market trends.
• Coordinate with consultants and clinical departments to support specialty-wise business growth.
• Plan and execute BTL activities, medical camps, awareness programs, corporate health camps, and outreach initiatives.
• Manage existing client accounts and ensure strong relationships, repeat business, and customer satisfaction.
• Prepare and monitor sales pipelines, revenue reports, business forecasts, and achievement against targets.
• Track territory-wise and account-wise performance and take corrective actions wherever required.
• Coordinate with Marketing, Operations, Finance, Billing, TPA, and Clinical teams for smooth execution of business initiatives.
• Support hospital branding and promotional activities in line with business objectives.
• Monitor competitor offerings, pricing, packages, and promotional activities.
• Ensure timely submission of MIS, sales reports, visit reports, and business development updates to management.

Candidate Profile

• 7–10 years of relevant experience in Business Development / Sales & Marketing within the hospital/healthcare industry.
• Candidates from hospital industry only will be preferred.
• Graduate/Postgraduate in Healthcare Management, Hospital Administration, Marketing, Business Administration, or related field.
• Strong understanding of hospital services, healthcare sales, referral marketing, and corporate business development.
• Proven track record of achieving revenue and business development targets.
• Excellent communication, negotiation, presentation, and relationship-management skills.
• Strong market networking and client acquisition capabilities.
• Ability to work independently, manage multiple stakeholders, and deliver results in a target-driven environment.

Key Competencies

• Business Development & Revenue Generation
• Corporate & Institutional Sales
• Hospital Sales & Marketing
• Doctor & Referral Relationship Management
• Client Acquisition & Retention
• Market Mapping & Competitor Analysis
• Negotiation & Networking
• Team Coordination
• MIS & Performance Tracking
• Target Orientation