Business Development Manager

Function: BTL Marketing / Brand Activations

Key Responsibilities:

• Plan and execute BTL activities including roadshows, exhibitions, events, canopies, pamphlets, and brand activations.
• Drive innovative marketing initiatives to improve brand awareness and recall.
• Identify and manage vendors/agencies for regional marketing activities.
• Execute city-level campaigns in coordination with City Managers/ZSMs.
• Develop new partnerships and business opportunities.
• Generate leads and contribute to business growth.
• Manage campaign execution, reporting, and on-ground teams.

Requirements:

• 3-5 years of experience in BTL Marketing, Activations, Events or Field Marketing.
• Strong knowledge of campaign planning and on-ground execution.
• Excellent communication and presentation skills.
• Strong vendor and team management skills.
• Creative, energetic, adaptable, and comfortable working in a fast-paced environment.
• Good understanding of sales & marketing.

Keywords: BTL Marketing | Brand Activation | Events | Field Marketing | Campaign Management | Vendor Management | Lead Generation | On-Ground Marketing