Business Development Manager

Drives incremental foot traffic, tenant sales, and revenue for the mall network through omnichannel initiatives, new commercial and institutional partnerships, and innovative programs — including LGU, school, and community activations. Owns each initiative end-to-end, from partner engagement to execution and results reporting, working closely with Operations, Leasing, Marketing, IT, Finance, and Legal.

1. Omnichannel Business Development

• Build partnerships across the WM app, social commerce, and delivery/fintech platforms that convert digital engagement into mall visits and tenant sales.

• Enable click-and-collect/BOPIS and integrate app and foot-traffic data for unified performance reporting.

2. New Partnership Development

• Prospect and close new partnership, sponsorship, and advertising deals (brands, agencies, telcos, banks) relevant to mall operations — activations, media, parking/mobility.

• Maintain competitive rate cards and a healthy partner pipeline through industry events and networking.

3. Innovation for Foot Traffic & Tenant Sales

• Design and pilot activations, events, and tenant tie-in promotions that increase footfall and dwell time.

• Benchmark against competitor malls and scale programs proven to lift visits and sales.

4. LGU, Schools & Community Partnerships

• Develop LGU and school partnerships (job fairs, medical missions, career fairs, CSR events) hosted at the mall that build goodwill and drive traffic.

• Coordinate logistics/permits with Operations and partners, and track each program's impact on foot traffic and tenant sales.

5. Reporting & Cross-Functional Collaboration

• Prepare regular performance reports/dashboards on revenue, foot traffic, and tenant sales impact.

• Work closely with Operations, Leasing, Marketing, IT, Finance, and Legal to keep all deals sound and protected.