Business Development Manager

About the role

This role is responsible for hunting and securing new clients, driving sales growth, and managing client relationships and projects after the sale. The ideal candidate is a proactive professional with strong skills in sales, business development, and account management, and has a passion for marketing and client success, with the ability to think strategically and execute efficiently.

Key responsibilities

• Proactively identify, prospect, and secure new business opportunities across key industries and target accounts in Thailand
• Build and manage a strong sales pipeline through proactive prospecting, cold outreach, networking, referrals, industry events, and strategic partnerships
• Develop and maintain relationships with senior-level decision-makers and key stakeholders within target organizations
• Lead the full business development cycle, from lead generation and initial meetings through opportunity development, proposal, pitch, negotiation, and closing
• Develop tailored proposals and pitches by understanding clients' business challenges and connecting them with relevant marketing, digital, media, creative, and integrated solutions
• Consistently achieve and exceed agreed revenue and new-business targets, with a strong focus on profitable growth
• Work closely with Strategy, AE, Media, and Creative teams to develop compelling solutions and winning proposals
• Monitor market trends, competitors, and emerging business opportunities to identify new revenue streams for the agency
• Serve as a key point of contact for newly acquired clients and ensure a smooth transition from business development to project execution
• Build trusted, long-term relationships with clients and identify opportunities to expand the agency's scope of work

About you

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field
• Minimum 5 years of proven experience in Sales, Business Development, or New Business within a marketing, digital, advertising, or creative agency
• Proven track record of acquiring new clients, developing business opportunities, and successfully closing new business
• Ability to proactively identify prospects, build relationships with decision-makers, generate leads, and convert opportunities into revenue
• Established network and strong understanding of the Thailand market, particularly among local Thai brands and/or multinational companies
• Strong understanding of integrated marketing and advertising services, including digital marketing, social media, performance marketing, creative, media, and offline activations
• Demonstrated ability to manage the full business development cycle — from prospecting and lead generation to pitching, negotiation, proposal development, and closing
• Strong commercial acumen with the ability to understand client business needs, develop solutions, prepare proposals, and negotiate commercial terms
• Excellent communication, negotiation, presentation, and relationship-building skills in Thai and English
• Highly organized, self-motivated, and results-oriented, with the ability to manage multiple opportunities and work independently in a fast-paced agency environment