Business Development Manager

Business Development Manager - Passenger Transportation Platform (eMover)

Gia Dinh Ward, Ho Chi Minh City · Full-time · 25,000,000 - 35,000,000 VND per month

THE ROLE

eMover is a passenger transportation platform. The core problem this role owns is finding riders, on two fronts:

• B2C - long-distance passengers: individuals travelling between provinces and cities.
• B2B - corporate accounts: companies with frequent, high-volume travel needs within a defined area.

You connect the four components of the platform - Driver Supply, Customer Demand, Platform Operations and Business Performance. Right now the weight sits firmly on Customer Demand.

WHAT YOU WILL DO

Long-distance passenger growth (B2C) - core focus

• Build and run the channels that reach passengers travelling long distance between provinces and cities.
• Work both online channels - Facebook, TikTok, Zalo, communities and interest groups - and offline touchpoints to generate rider demand.
• Track new riders, repeat rate and cost per acquired customer.

Corporate customer development (B2B) - core focus

• Find, approach and sign companies with frequent travel needs within a defined area.
• Build the target account list, the outreach process and the sales materials for the project.
• Negotiate pricing and contract terms, and keep accounts healthy after signing.
• Later stage: recruit, train and manage a Sales team against KPIs.

Driver supply and transport partners

• Work with the passenger transport partners and driver cooperatives already connected to us to bring their fleets onto the platform.
• Onboard, train and support drivers, and keep the number of genuinely active drivers up.
• Add further partners as customer demand grows.

Operations and app rollout

• Coordinate trips directly in the early stage, before booking moves fully onto the app.
• Drive app installation and adoption by both drivers and customers, and shift booking onto the platform.
• Track install rates, share of trips booked in-app, completion and cancellation rates, and SLA.

Business performance

• Own project revenue and GMV.
• Control transport cost, productivity and profitability.
• Produce data-driven management reports for decision-making.

REPORTING

Periodic reports to the Board of Management, covering:

• Customer Demand - B2C: long-distance passengers, new riders and repeat rate.
• Customer Demand - B2B: companies approached, contracts signed, revenue by account.
• Driver Supply: transport partners activated and genuinely active drivers.
• Operations: completed trips, cancellation rate, SLA and dispatch incidents.
• App Adoption: install rates for drivers and customers, share of trips booked in-app.
• Business Performance: revenue and GMV, cost, productivity and profitability.
• Technology: system defects and improvement requests observed in day-to-day operations.
• Next Month Plan: targets and rollout plan for the following month.

WHAT WE ARE LOOKING FOR

• Bachelor's degree in Business, Logistics, Transportation, Supply Chain, Industrial Engineering, IT or a related field.
• 3 to 5 years in customer development, including hands-on experience finding new accounts and closing them yourself, not only managing existing ones.
• Practical understanding of passenger transport, mobility services or transportation platforms.
• Able to work with fleet owners, driver cooperatives and transport partners.
• Understands transport cost, revenue, productivity and profitability.
• Strong with Excel and Google Sheets, and with work-management tools.
• Able to use Facebook, TikTok, Zalo and LinkedIn to find and reach both customers and drivers.
• Data-driven, and able to produce management reports.
• Comfortable in an early stage with no established process and no team, and willing to own the results directly.
• Able to manage Sales staff against KPIs as the team grows.

Core skills: B2B Business Development, Corporate Sales, Key Account Management, Transportation, Fleet Management, Operations Management, Data-driven Decision Making.

PREFERRED BACKGROUND

• Selling mobility or shuttle services to corporate clients: employee transport, contract vehicles, guest transfers.
• Ride-hailing and mobility platforms: Grab, Be, Xanh SM (GSM) or equivalent.
• Long-distance passenger transport: intercity coach operators, contract vehicle and tourist coach businesses.
• Taxi companies, vehicle rental businesses, travel and tour operators - where a base of long-distance travellers already exists.
• Transportation marketplaces, mobility technology startups, fleet or driver management platforms.
• Experience taking a product or a market from zero to one.

WHAT MAKES THIS ROLE DIFFERENT

This is neither a pure Sales role nor a pure IT role. The goal is a transportation system with enough drivers, enough customers, growing trip volume and an operating model that makes economic sense - and getting there depends on solving demand first.

COMPENSATION

Base salary: 25,000,000 VND per month. Performance bonus: up to 10,000,000 VND per month.