Business Development Manager

Role & responsibilities

• Own the domestic automation business development pipeline from market mapping and lead generation through RFQ response, technical proposal development, commercial negotiation, and contract award — with full accountability for revenue targets.

• Identify, develop, and pursue new business opportunities with automotive OEMs and suppliers, including Tier-1 and Tier-2 organizations supporting local and export customers such as GM, Ford, Suzuki, KIA, Stellantis, Toyota, and BMW, as well as EV manufacturers such as Tesla, Rivian, Lucid, and legacy OEM electric-vehicle divisions, in addition to adjacent industrial manufacturers implementing advanced automation technologies.

• Conduct deep market intelligence on Indian and global automation trends — Automotive and EV assembly line investments, robotic cell deployments, smart factory initiatives, and Industry 4.0 adoption — and translate insights into actionable BD strategy.

• Develop and deliver compelling automation capability presentations and proposals that articulate the company’s value across robotic integration, PLC/SCADA systems, automated assembly lines, and manufacturing execution.

• Act as the primary commercial liaison between customers and internal engineering and program delivery teams — translating customer technical requirements into actionable engineering briefs and ensuring alignment across the organization.

• Coordinate with the COO and Engineering leadership on RFQ prioritization, solution architecture for automation proposals, competitive pricing strategy, and deal structuring for automation programs.

• Represent HHG at Indian and international automation trade shows, industry forums, and professional networks (e.g. IMTEX, AUTOMATE, IMTS, AIA Vision Show) to strengthen brand presence and generate leads.

• Track, manage, and report BD pipeline metrics — including pipeline value, win/loss rates, conversion velocity, and new revenue generated — to senior leadership on a recurring basis.

• Support contract negotiations, commercial term structuring, and strategic account onboarding through close cross-functional collaboration with engineering, quality, and operations teams.

• Build and maintain long-term relationships with procurement, engineering, and supply chain leaders at target customer organizations to position the company for multi-program and repeat business.