Business Development Manager

Role & responsibilities

B2B Sales: Proactively generate leads and secure new business opportunities through face to face meetings, networking, and attending industry events.

• Space Selling: Effectively present the value proposition of ABECs exhibitions and convince potential exhibitors to book prime booth space.

• Negotiation and Closing: Negotiate contracts, pricing, and booth packages with clients to achieve mutually beneficial agreements.

• Relationship Building: Develop and maintain strong relationships with existing and potential clients, understanding their needs and exceeding their expectations.

• Market Research and Analysis: Stay updated on industry trends, competitor activity, and target market insights to inform sales strategies.

• Reporting and Analysis: Prepare accurate sales reports and analyze data to track performance and identify areas for improvement.

Preferred candidate profile

• Strong communication and presentation skills with the ability to confidently engage C-level executives and decision-makers.

• Excellent negotiation and persuasion skills to close deals and secure optimal booth contracts.

• Deep understanding of the exhibition industry and current market trends.

• Own vehicle (bike or car) is mandatory the role requires regular travel for client visits and field meetings across the city.

• Prior field sales experience is essential — candidates must be comfortable with on ground, client-facing work rather than desk-based sales.

• Highly motivated by performance-based incentives with a proven ability to thrive in a target-driven, commission-linked environment.