Business Development Manager

Role & responsibilities

• Approach schools, educational institutions, school groups, and transport operators to introduce our School Bus Management Software.
• Generate new leads through field visits, calls, references, digital enquiries, and direct school appointments.
• Meet Principals, Correspondents, Administrators, Transport Managers, and decision-makers.
• Conduct product presentations and live software demos explaining Parent App, Driver App, Manager App, Admin Dashboard, Live Tracking, Bus Alerts, Student Safety, and Transport Management features.
• Understand each school's requirements and recommend the appropriate solution.
• Prepare quotations, proposals, and commercial offers; negotiate and close orders.
• Maintain regular follow-ups from initial enquiry demo quotation negotiation order payment collection.
• Coordinate with the technical/support team for implementation and customer onboarding.
• Achieve monthly targets for school appointments, demos, new customers, revenue, and collections.
• Maintain accurate lead and follow-up records in CRM and submit regular sales reports.
• Build long-term relationships with schools and identify opportunities for renewals, referrals, and additional services.

Preferred candidate profile

• Graduate / MBA in Marketing, Business Administration, or a related field preferred.
• 25 years of experience in B2B sales / Business Development preferred.
• Experience selling School ERP, EdTech, GPS/Vehicle Tracking, SaaS, Transport Management, or other software solutions will be an advantage.
• Strong communication, presentation, negotiation, and closing skills.
• Comfortable meeting school management and senior decision-makers directly.
• Should be target-oriented and capable of independently generating leads and closing business.
• Basic knowledge of CRM, Excel, email communication, quotations, and sales reporting.
• Willing to travel and conduct regular field visits to schools.
• English communication is required; knowledge of Tamil/Malayalam and other regional languages is an advantage.
• Candidates with existing contacts in schools or the education sector will be given preference.
• Two-wheeler/car and valid driving licence preferred for field-sales roles.

Perks and benefits

• Fixed Salary + Attractive Sales Incentives
• Performance-based monthly incentives for achieving sales targets.
• Additional incentives for exceeding targets and bringing high-value school accounts.
• Travel / field expenses as per company policy.
• Product and sales training will be provided.
• Opportunity to grow into Senior Business Development Manager / Regional Sales Manager roles based on performance.
• Exposure to the growing School Technology, Student Safety & Smart Transportation sector.
• Opportunity to handle multiple school accounts and build a strong regional customer network.
• Recognition and rewards for top performers.
• Long-term career growth opportunity with Secure Tracking Solutions Private Limited ISO 9001:2015 Certified Company.