Business Development Manager

Your role is to discover new business opportunities for the company, including involvement in developing new products and services, new customer segments, new partnerships and new workflows. Your responsibilities may include:

Category: Marketing

1.       When ideating a new marketing campaign.

a.       Create or instruct the marketing executive to create a marketing calendar for marketing activities scheduling, management and discussion. Conceptualize the marketing activities that would fit in the marketing calendar given the resources (time, budget, expertise, and so on) and objectives.

b.       Plan the marketing campaign considering the objectives, audience needs and profiles, requirements, company brand and identity, design intent and direction, suitable platforms and formats, timelines, budgets, outcomes and performance tracking.

c.       Present the campaign concept plan to company leaders for approval. Make any adjustments as required.

d.       If the campaign is approved, direct the marketing executive to carry out content development (if required) and/or campaign setup. Ensure a clear briefing on requirements and expectations, providing all necessary information for the marketing executive to carry out the work. Clarify their doubts if any.

e.       Review and approve the marketing executive’s marketing designs. If amendments are necessary, explain the instructions to the marketing executive for them to make the amendments. If the designs are approved, instruct the marketing executive to set up the campaigns.

f.        Review the campaign setup. If amendments are necessary, explain the amendments required to the marketing executive and ensure they make the right amendments. If the campaign is approved, instruct the marketing executive to activate the campaigns.

2.       When reviewing an existing marketing campaign.

a.       Receive regular reports from the marketing executive on the campaign performance. Advise optimization adjustments where necessary.

b.       If additional resources are needed or would yield better campaign performance, determine the quantum of additional resources needed (such as duration of campaign extension, increase in advertising budget, creation of new content and so on) and seek company leaders’ approval. Instruct the marketing executive to update the campaign accordingly.

Category: Business Development

1.       When identifying market opportunities.

a.       Conduct research and/or consult sales engineers for their feedback on market needs, requirements, trends, developments, gaps and opportunities. Ideate ways and methods the company could utilize its products, services, offerings, expertise and capabilities to serve the market needs, fill the market gaps or grab the market opportunities.

b.       Present the ideas to company leaders for discussion. Draw up a plan of execution (possibly including marketing campaigns, offers and promotions, account-based market engagement, fair and exhibition participation, new engineering workflows, new product development and so on).

c.       Coordinate with the relevant colleagues to execute the plan (such as working with the operations and engineering team to test new products and workflows, working with the marketing executive to create new marketing campaigns, working with the sales engineers to acquire accounts with specific entities or in specific sectors, and so on).