Business Development Manager

We're Hiring | Business Development Manager – B2B Sales

We are looking for an experienced Business Development Manager – B2B Sales to join our growing team at a leading premium lubricant company. This role is ideal for a highly motivated professional who excels at developing new business, managing key accounts, and delivering value-based sales solutions across industrial and commercial sectors.

Key Responsibilities

• Identify, develop, and convert new B2B business opportunities across multiple industries.
• Build and maintain a strong sales pipeline through prospecting, networking, and strategic account development.
• Conduct customer visits, site assessments, fleet analysis, and consultative needs assessments.
• Develop compelling commercial proposals highlighting product performance, operational efficiency, reliability, and total cost of ownership.
• Lead value-based negotiations with customers, procurement teams, technical stakeholders, and senior decision-makers.
• Manage the complete sales cycle from lead generation to contract negotiation, onboarding, and long-term account growth.
• Build strong relationships with fleet operators, workshop owners, industrial customers, procurement teams, and key decision-makers.
• Monitor market trends, competitor activities, pricing, and customer buying behavior to identify growth opportunities.
• Collaborate closely with Technical, Supply Chain, Marketing, and Customer Service teams to deliver exceptional customer experience.
• Maintain accurate sales activities, forecasts, opportunities, and customer records using CRM systems and Microsoft Excel.

Target Customer Segments

• Large transport and commercial fleet operators
• Construction and heavy equipment companies
• Oil & Gas companies, contractors, and service providers
• Manufacturing and industrial businesses
• Franchise workshops, service centers, and multi-location workshop networks

What We're Looking For

• Strong B2B consultative selling and solution-based sales experience.
• Proven ability to negotiate based on value rather than price.
• Excellent objection-handling and competitive selling skills.
• Experience preparing professional proposals, quotations, presentations, and business cases.
• Strong commercial awareness, including margins, forecasting, profitability, and pipeline management.
• Advanced relationship-building, presentation, communication, and negotiation skills.
• Proficiency in Microsoft Excel and CRM systems.

Qualifications & Experience

• Bachelor's degree in Business, Marketing, Engineering, or a related discipline.
• Minimum 5 years of experience in Business Development, B2B Sales, Key Account Management, or Industrial Sales.
• Experience within Lubricants, Automotive, Commercial Fleets, Industrial Products, Construction Equipment, or Oil & Gas industries is highly preferred.
• Demonstrated success in generating new business, winning strategic accounts, negotiating contracts, and consistently achieving sales targets.
• Willingness to travel for customer meetings, site visits, workshops, and industry events.

Key Performance Indicators (KPIs)

• New customer acquisition and qualified lead generation.
• Sales revenue, volume, profitability, and market share growth.
• Conversion of competitor accounts.
• Proposal submission and win rate.
• Growth across fleet, construction, manufacturing, oil & gas, and workshop accounts.
• Sales forecast accuracy and pipeline management.
• Customer retention, repeat business, and key account development.