Business Development Manager

Business Development Manager

About the Role

Nationwide Hire Solutions is a hire broker which serves its longstanding customer base via a network of equipment suppliers. As Business Development Manager, you’ll be responsible for the success, development and retention of new customers entering the business through PPC enquiries and outbound activity.

You will own the early customer journey, ensuring new opportunities are converted effectively, customers receive the right level of contact and support, and accounts are developed to their full potential. You will also oversee activity across dormant and downtrading customers, identifying opportunities to re-engage and grow these accounts.

The business has recently been acquired by Alliance Tool Hire, a leading independent supplier of small tool, lifting and survey hire from 10 branches across the South of England. You will work closely with the wider commercial team to ensure new and developing customers benefit from the Group’s growing capability and are successfully progressed into long-term account relationships.

Key Responsibilities

· New customer development – Take ownership of new customers entering the business through PPC and outbound activity, ensuring they are proactively contacted, supported and developed.

· Customer experience – Define and maintain a consistent new customer journey, including onboarding, welcome contact, follow-up frequency and early relationship management.

· Customer growth – Understand each customer’s potential hire requirements and identify opportunities to increase spend, repeat business and the range of services they use.

· Outbound oversight – Oversee activity across lower-tiered, dormant and downtrading customers, ensuring the strongest opportunities are identified, contacted and followed through.

· Reactivation – Understand why previously active customers have reduced or stopped trading and develop appropriate plans to win their business back.

· Performance monitoring – Track new business performance including enquiry and quote conversion, new customer spend, repeat orders, retention and dormant customer reactivation.

· Account management handover – Identify when customers are ready to move into Account Management and ensure a structured handover takes place with clear information on contacts, requirements, history and future potential.

· Continuous improvement – Use customer performance and behaviour to identify where opportunities are being lost and continually improve the new customer development process.

What We’re Looking For

· Proven experience in business development, customer development, sales or account management, ideally within hire, construction, facilities management or a related B2B environment

· Strong commercial awareness with a clear focus on converting opportunities into repeat, sustainable customer spend

· Confident working with customer and performance data to identify opportunities and prioritise activity

· A proactive relationship-builder who is comfortable speaking with new, dormant and developing customers

· Strong organisational skills with the ability to manage a broad pool of customers at different stages of development

· A hands-on, results-focused approach with the ability to identify why customers are not converting or growing and take action

· Comfortable working with CRM, hire systems and spreadsheets to track activity and performance

Key Measures of Success

Success will be measured by the quality and value of customers developed, rather than simply the number of accounts opened. Key measures will include new customer revenue, quote conversion, repeat business, customer retention, dormant customer reactivation, growth in developing accounts and successful progression into Account Management.

What We Offer

· Competitive salary

· Employer pension

· Up to 25 days holiday after 3 years of service

· Opportunity to “buy” another 5 days of holiday per year

· A day off on your birthday

· Healthcare cash plan

· Death in service benefit

· Cycle to work scheme

Job Details

Job Type: Full-time

Benefits: Company pension Health & wellbeing programme On-site parking

Work Location: In person

Job Type: Full-time

Pay: From £35,000.00 per year

Benefits:

• Company pension
• Health & wellbeing programme
• On-site parking

Work Location: In person