BUSINESS DEVELOPMENT MANAGER

1. Business Development & New Customer Acquisition

• Develop and execute a structured new-business development strategy to achieve revenue and margin targets.

• Proactively identify and approach potential customers.

• Build and maintain a healthy pipeline of qualified prospects, opportunities and projects.

• Conduct market mapping to identify companies with:

  • Outsourcing requirements
  • New product introductions
  • Manufacturing transfer opportunities
  • PCBA requirements
  • Box-build requirements
  • Equipment manufacturing requirements
  • System integration requirements
  • Engineering and prototyping requirements
  • Production capacity constraints
  • Supplier consolidation initiatives

• Develop relationships with:

  • Engineering Directors
  • R&D Directors
  • Procurement / Sourcing
  • Operations / Manufacturing
  • Supply Chain
  • Program Managers
  • General Managers
  • Founders / Business Owners
  • Strategic decision makers

• Convert qualified prospects into RFQs, prototype projects, pilot production and recurring manufacturing programs.

2. Promote Avi-Tech’s Total Manufacturing Solutions

• Position Avi-Tech as a total manufacturing solutions provider.
• Develop opportunities across the complete manufacturing value chain:

Design / Engineering → Prototype → PCBA → Mechanical Integration → Box Build → System Integration → Testing → Equipment Build → Final Assembly → Production → After-Sales Support

• Promote Avi-Tech capabilities and identify opportunities where customers can consolidate multiple suppliers into one integrated manufacturing partner.

3. Niche Manufacturing Market Development

• Identify niche, high-value manufacturing segments where Avi-Tech can compete based on:

  • Engineering capability
  • Manufacturing flexibility
  • Low-to-medium volume production
  • High-mix manufacturing
  • Complex assemblies
  • Short lead times
  • Customisation
  • Quality
  • Responsiveness
  • Cost competitiveness

• Develop target-account lists for priority industries.

• Identify companies that require specialised or customised manufacturing rather than high-volume commodity production.

• Monitor market trends, technology developments, customer investments and new product launches to identify potential opportunities.

• Develop specific market-entry strategies for new industries and customer segments.

4. Account Development

• Build strategic relationships with key existing and prospective customers.

• Identify opportunities to expand from:

  • PCBA → Box Build
  • PCBA → System Integration
  • Prototype → Mass Production
  • Board Manufacturing → Equipment Manufacturing
  • Manufacturing → Engineering Services
  • Product → Multiple Product Programs

• Conduct regular customer reviews to identify new projects and upcoming requirements.

• Develop multi-level relationships within strategic accounts to increase customer engagement and retention.

5. RFQ, Quotation & Sales Conversion

• Lead the commercial process from initial enquiry through contract award.

• Understand customer technical requirements and translate them into clear internal requirements.

• Work closely with Engineering, Operations, Procurement and Finance to develop competitive quotations.

• Coordinate:

  • BOM costing
  • Labour costing
  • Manufacturing costs
  • Material costs
  • Tooling
  • Testing
  • Engineering charges
  • NRE / development charges
  • Logistics
  • Production lead times

• Prepare quotations with appropriate margins.

• Lead quotation negotiations and close business.

• Track RFQs and opportunities until final customer decision.

• Maintain accurate CRM records, sales forecasts and opportunity stages.

6. Solution Selling

• Understand the customer’s business and manufacturing problems.

• Develop solutions that address:

  • Cost reduction
  • Supply-chain resilience
  • Capacity constraints
  • Quality issues
  • Manufacturing complexity
  • Lead-time reduction
  • Supplier consolidation
  • Production transfer
  • NPI requirements
  • Product localisation

• Work with internal technical teams to develop customised manufacturing solutions.

7. New Product Introduction & Manufacturing Transfer

• Identify customers requiring:

  • NPI support
  • Prototype builds
  • Design-for-Manufacturing input
  • Production transfer
  • Supplier transfer
  • Manufacturing localisation
  • Second-source manufacturing

• Coordinate with Engineering and Operations to ensure smooth transition from prototype to production.

• Develop opportunities to take over products currently manufactured internally by customers or competing suppliers.

• Build relationships with customers early in their product development cycle to secure production programs.

8. Strategic Partnerships

• Develop partnerships with:

  • Semiconductor companies
  • Equipment manufacturers
  • OEMs
  • ODMs
  • Start-ups
  • Engineering companies
  • System integrators
  • Technology companies
  • Medical technology companies

• Develop long-term manufacturing agreements and strategic partnerships.

9. Market Intelligence & Competitor Analysis

• Monitor competitors, manufacturing trends and customer requirements.

• Identify competitor strengths, weaknesses, pricing and service offerings.

• Maintain intelligence on:

  • New technology companies
  • New product launches
  • Manufacturing outsourcing trends
  • Industry investments
  • Factory expansions
  • Supply-chain changes
  • M&A activity

• Provide management with actionable market intelligence and recommendations.

10. Internal Coordination

• Work closely with:

  • Engineering
  • Production
  • Quality
  • Procurement
  • Operations
  • Finance
  • Project Management

• Ensure customer requirements are properly communicated internally.

• Participate in customer meetings, technical discussions, factory visits and project reviews.

• Coordinate customer visits.

• Ensure commercial commitments are aligned with manufacturing capability and capacity.

• Support successful project handover from Sales to Operations.

Job Requirements:

• Diploma or Degree in: Electronics Engineering, Business Sales and Marketing or any other related studies.
• Minimum 5 years of B2B business development / sales experience, preferably in manufacturing, electronics, engineering or technology.
• Experience selling one or more of:

o PCBA

o EMS

o Box build

o Contract manufacturing

o Equipment manufacturing

o System integration

o Engineering services

o Semiconductor equipment

o Industrial automation

o Electronics manufacturing

• Strong understanding of manufacturing processes and supply chains.
• Proven track record of acquiring new customers and generating new business.
• Strong commercial and negotiation skills.
• Willingness to travel within Singapore and internationally, particularly across APAC.

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