Business Development Manager

About the Role

We are seeking a high-performing, growth-obsessed Business Development Manager to accelerate NACK’s commercial reach across all physical and digital channels.

In this role, you will take ownership of expanding our commercial footprint—driving sales through physical stores, e-commerce channels, stockists, regional distributors, corporate accounts, and pop-up activations. You will lead sales execution while aggressively hunting for new expansion opportunities, wholesale partnerships, and strategic brand integrations within Nigeria, across Africa, and globally.

This is a high-visibility, target-oriented role with a direct leadership trajectory into a future Head of Sales / Head of Commercial position for the right candidate.

Key Responsibilities

• Business Growth & Revenue Generation:

• Drive top-line sales growth across all NACK commercial streams—physical stores, official e-commerce platforms, and wholesale/corporate clients.

• Manage, mentor, and hold both physical retail store teams and digital sales/support specialists accountable for hitting aggressive revenue targets.

• Continuously evaluate physical store performance and online sales funnels to maximize conversion and average order value.

• Channel Expansion & Strategic Partnerships:

• Identify, pitch, and secure new commercial accounts including retail store locations, concessions, stockists, regional distributors, and e-commerce partner platforms.

• Build and scale robust B2B, corporate, and wholesale distribution networks locally and internationally.

• Identify, negotiate, and execute high-impact local and global pop-up experiences, trade activations, and brand partnerships.

• Commercial Strategy, Forecasting & Pipeline:

• Build and manage a healthy business development pipeline, tracking accounts from cold outreach to deal conversion.

• Develop sales projections, revenue forecasts, and market expansion strategies grounded in real sales data.

• Provide weekly and monthly performance reports with actionable insights to executive leadership.

• Field Execution & Travel:

• Travel across Lagos, key Nigerian commercial centers, and international locations for site assessments, client pitches, pop-up executions, and key account management.

Ideal Candidate Profile

• Experience: Mid-level business development, commercial, or retail sales professional with a proven track record of driving revenue across both online and offline channels.
• Track Record: Demonstrable history of closing B2B/wholesale deals, expanding distribution networks, and exceeding aggressive sales targets.
• Team Leadership: Hands-on experience managing sales reps, store managers, or commercial support teams.
• Negotiation & Deal Closing: Exceptional relationship management, pitching, and contract negotiation skills.
• Mobility & Commercial Drive: Willing and able to travel frequently; proactive, analytical, and highly motivated by a high-upside target-based incentive structure.
• Leadership Ambition: Possesses the strategic vision, grit, and executive presence to grow into a future Head of Sales role.

Key Performance Indicators (KPIs)

• Total revenue growth and target attainment across physical stores, online channels, and B2B accounts.
• Number and gross contract value of new stockists, distributors, corporate clients, and retail partners secured.
• Measurable sales performance improvements across existing store locations and e-commerce platforms.
• Execution quality and commercial return on pop-ups and expansion activations.
• Accuracy and consistency of business development pipeline tracking, forecasting, and reporting.

Compensation & Benefits

• Competitive Compensation Package
• Target-based bonus scheme of up to 200% of basic salary, with uncapped potential for exceptional overperformance.
• Direct progression route to Head of Sales / Commercial Lead based on output.

How to Apply

Interested candidates should send their CV and a summary of their key sales and business development achievements to [email protected] with the subject line: "Application – Business Development Manager".

Pay: ₦300,000.00 - ₦400,000.00 per month

Application Question(s):

• Have you successfully managed or expanded sales across both physical retail locations and online/e-commerce channels? (Short Answer — Max 2–3 sentences with specific channels/brands)
• Briefly describe the largest B2B, wholesale, or stockist deal you personally prospected, negotiated, and closed. What was the outcome or volume?
• How many sales representatives or store staff have you directly managed and held accountable to monthly targets in your previous roles?
• This role requires frequent field visits across Lagos, key commercial hubs in Nigeria, and potentially international activations. Are you fully open and available to travel as required? (Yes/No)
• This role pairs a base salary with an ambitious target-based performance bonus (up to 200%+). Describe a time you operated under a high-commission or target-driven structure and exceeded your goals.
• If handed our current catalog today, how would you prioritize expanding our B2B footprint over your first 60 days—would you target corporate partnerships, multi-brand stockists, regional distributors, or pop-up activations first, and why?
• Walk us through your process for pitching a new high-end stockist or corporate client from initial cold contact to signed contract and first inventory purchase order.
• How do you approach a physical store team that is consistently missing its weekly sales targets? What immediate operational steps do you take on-site to turn performance around?

Education:

• Higher National Diploma (Preferred)

Work Location: In person