Business Development Manager

Company Overview

HOMIE is Singapore’s homegrown trusted brand producing and supplying quality baby essentials for parents who want the best. Happy Baby, Happy Mummy!

Job Summary

Drive business growth by leading sales strategies, managing client relationships, and executing omni-channel sales operations to exceed revenue targets in the baby products and consumer goods sector.

Responsibilities

Develop and execute business development strategies across regional target markets to drive strategic growth

Identify, initiate, and manage new client relationships from first contact through successful conversion

Own the end-to-end sales lifecycle, including pipeline development, proposal preparation, and contract negotiation

Build and maintain a strong sales pipeline to consistently achieve and exceed revenue targets

Proactively generate new business opportunities with a hunter mindset while expanding existing client accounts

Act as a trusted advisor by understanding client needs and presenting tailored solutions aligned with company offerings

Establish and maintain strong relationships with senior stakeholders, including C-level executives and key decision-makers

Lead bid and proposal processes in collaboration with internal teams such as operations, compliance, and product management

Coordinate with cross-functional teams to ensure smooth onboarding and delivery of client solutions

Conduct market, customer, and competitor analyses to identify trends, opportunities, and growth areas

Support sales and marketing campaigns, industry events, and client engagements to increase brand awareness and lead generation

Establish and manage omni-channel sales operations in Singapore, including exhibitions, atrium sales, and B2B channels, ensuring timely achievement of targets

Required competencies and certifications

Degree in Business Administration, Marketing, or related discipline

Proven experience in business development, sales, or relationship management within relevant industries

Minimum 3 years of industry experience in business development or sales

Demonstrated track record of meeting and exceeding sales targets in a structured, goal-oriented environment

Strong commercial acumen to identify opportunities and deliver client-focused solutions

Excellent communication and presentation skills to clearly articulate value propositions

Experience managing proposals, negotiations, and coordinating cross-functionally

High self-motivation, independence, and initiative with a results-driven mindset

Strong customer focus with the ability to build long-term relationships and trust

Preferred competencies and qualifications

Experience in FMCG, retail, e-commerce, baby products, or consumer goods industries

Proven ability to establish new distribution channels and strategic partnerships

Strong negotiation and contract management skills

HOMIE

is Singapore’s homegrown trusted brand that produces and supplies a wide range of quality baby essentials to meet your needs as a parent who likes us and only wants the best for our babies. Happy Baby, Happy Mummy!