Business Development Manager

Role & responsibilities

KRAs:

A. Sales & Target Achievement

• Achieve monthly, quarterly, and annual admission and revenue targets.
• Develop sales strategies, monitor performance, and improve admission conversions.
• Drive new admissions, renewals, and student referrals.

B. Team Management

• Lead and supervise Sales Executives, Counsellors, and Telecallers.
• Allocate targets, conduct performance reviews, and provide training and coaching.
• Motivate the team to achieve business objectives.

C. Lead Management & Conversion

• Manage lead distribution, follow-ups, and the complete sales funnel.
• Monitor conversion ratios, analyse lost leads, and ensure accurate CRM/ERP updates.
• Improve lead-to-admission conversion rates.

D. Student & Parent Counselling

• Handle key admission cases and guide counsellors on effective counselling.
• Explain courses, fees, scholarships, and other offerings.
• Resolve objections and ensure transparent communication.

E. Revenue & Fee Collection

• Monitor admission revenue, fee collection, and outstanding payments.
• Coordinate with Accounts to ensure timely collections.

F. Marketing & Lead Generation

• Coordinate local marketing campaigns, school visits, seminars, and promotional activities.
• Develop referral opportunities and monitor competitor activities.

G. MIS & Reporting

• Prepare daily, weekly, and monthly sales reports.
• Track leads, follow-ups, admissions, revenue, conversions, and collections.
• Analyse performance and recommend improvement strategies.

H. Interdepartmental Coordination

• Coordinate with Academic, Marketing, Operations, Accounts, and Head Office teams.
• Ensure smooth student handovers and implementation of management decisions.

Interested candidates can share their updated cv's at [email protected] or 72400-00756