Business Development Manager

About Repute

Repute Digital Business Agency is a Coimbatore-based digital and branding agency offering Digital Marketing, Branding, Website Development, Creative Solutions, Social Media Marketing, E-commerce and other digital business solutions.

Role Purpose

The Manager Business Development will own business growth for the agency by building a strong new-client pipeline, converting opportunities into profitable engagements, strengthening strategic client relationships and leading the Business Development team to deliver individual and collective revenue targets. The role combines hands-on selling with team leadership, sales planning and close coordination with delivery teams to ensure that client commitments are commercially sound and deliverable.

Key Responsibilities

• Business strategy and revenue ownership: Translate agency growth priorities into quarterly and annual business development plans, segment target markets, define account priorities and deliver agreed revenue, new-client and pipeline targets.
• Hands-on business development: Personally prospect and win strategic accounts through outbound calling, email, LinkedIn, referrals, networking, industry events and targeted outreach to business owners and senior decision-makers.
• Consultative selling: Diagnose client business needs and recommend relevant solutions across digital marketing, branding, social media, SEO, paid advertising, website design and development, creative services and e-commerce.
• Sales conversion and deal management: Lead discovery meetings, solution discussions, presentations, proposal development, commercial negotiations, follow-ups and closures; maintain clear next steps and decision timelines for every qualified opportunity.
• Team leadership and coaching: Lead, allocate and review the work of Business Development Executives; set individual targets, coach prospecting and discovery skills, join important client meetings, support negotiations and build a high-accountability sales culture.
• Pipeline and performance management: Maintain a disciplined CRM/pipeline process; review lead quality, calls, meetings, proposal value, conversion ratios, sales cycle, forecast accuracy and reasons for wins/losses; take corrective action where performance is off track.
• Account growth and retention: Build relationships with key clients, conduct periodic business reviews, identify upsell and cross-sell opportunities, and work with delivery teams to support renewals, repeat business and referrals.
• Commercial and proposal governance: Ensure proposals clearly define scope, deliverables, assumptions, timelines, pricing and payment terms; protect agency margins and avoid commitments that delivery teams cannot reasonably fulfil.
• Market intelligence: Track competitor positioning, service trends, buyer expectations and emerging opportunities; share actionable insights to refine service packaging, pricing, outreach and go-to-market approaches.
• Cross-functional coordination: Work closely with creative, digital marketing, web development and delivery teams to qualify opportunities, shape solutions, prepare proposals, plan handovers and manage client expectations.
• Sales enablement: Build and improve pitch decks, service presentations, case studies, proposal templates, target-account lists, outreach messages and sales playbooks; ensure the team communicates Repute's value proposition consistently.
• Reporting and governance: Provide regular updates to the leadership team on revenue performance, pipeline coverage, forecasts, key deals, team productivity, risks and the action plan to close gaps.

Mandatory Requirements

• 812 years of progressive experience in Business Development / B2B Sales, preferably with a Digital Marketing, Branding, Advertising, Creative or Digital Agency.
• Demonstrated success in winning new agency clients and delivering revenue targets; experience managing a team and being personally accountable for sales outcomes.
• Strong working knowledge of digital marketing and branding services, including the ability to understand client requirements and shape an appropriate solution with delivery specialists.
• Experience in the full sales cycle: prospecting, qualification, discovery, proposal/pitch, negotiation, closure and account development.
• Experience preparing sales forecasts, maintaining a qualified pipeline and using CRM or structured sales reporting tools.
• Comfort engaging business owners, founders, CXOs, marketing leaders and other senior decision-makers.

Strong communication, presentation, negotiation, relationship management and people leadership skills.

Preferred Profile

• Experience building or scaling a small Business Development team in an agency or other services-led B2B business.
• A track record of generating business through a balanced mix of outbound prospecting, referrals, networking, partnerships and account expansion.
• Commercial acumen to evaluate deal quality, pricing, scope, payment terms and delivery feasibilitynot just headline revenue.
• A proactive, structured and hands-on leader who can coach the team while independently opening and closing high-value opportunities.

Success Measures

Performance will be assessed against agreed targets and a balanced set of indicators, including:

• Revenue booked and collected, new clients acquired and achievement of individual and team targets.
• Qualified pipeline value, pipeline coverage, forecast accuracy and stage-to-stage conversion.
• Quality and consistency of prospecting activity, decision-maker meetings, proposals and follow-up discipline.
• Win rate, average deal value, sales cycle and commercial quality/margin of won engagements.
• Team productivity, coaching effectiveness, target attainment and improvement in sales capability.
• Client relationship strength, repeat business, upsell/cross-sell and referral opportunities.