Business Development Manager

Position Overview

Forsythe Lubrication is seeking an experienced Business Development Manager to manage and grow our existing Jet Black brand distributor network across Canada while expanding our presence into new markets throughout Canada and the United States.

We are looking for an established industry professional with extensive knowledge of asphalt sealers, pavement maintenance products, and the North American distribution market.

The successful candidate will bring existing industry relationships, strong technical product knowledge, and a proven ability to grow business through distribution channels.

Key Responsibilities

Distributor Management & Growth

• Manage and strengthen relationships with existing Jet Black distributors across Canada.
• Drive sales growth by supporting distributors with customer development, product training, and technical expertise.
• Identify opportunities to expand product offerings and increase market share within existing territories.
• Conduct regular distributor visits and support key customer relationships.

New Business & Market Expansion

• Identify and establish new distribution partnerships throughout Canada and the United States.
• Leverage existing industry relationships to accelerate market entry and sales growth.
• Identify underserved markets and develop strategies to establish Jet Black distribution.
• Support distributors in securing new contractor, commercial, and retail customers.

Technical & Product Support

• Provide knowledgeable technical support on asphalt sealers, emulsions, and pavement maintenance products.
• Assist distributors and customers with product selection, applications, and troubleshooting.
• Conduct product demonstrations and training when required.
• Provide market intelligence on competing products, pricing, and industry developments.

Sales Performance

• Develop and execute sales growth plans for existing and new distributors.
• Monitor distributor performance and identify opportunities for improvement.
• Maintain an active pipeline of new distribution opportunities.
• Report on sales growth, market developments, and business opportunities.

Experience & Qualifications

• Minimum 10 years of relevant industry experience, preferably in asphalt, pavement maintenance products, asphalt emulsions, or related construction materials.
• Established relationships within the asphalt sealing and pavement maintenance industry, including distributors, manufacturers, contractors, and industry professionals.
• Extensive technical knowledge of asphalt-based and asphalt emulsion sealers, application methods, equipment, and industry practices.
• Proven track record of developing distributor networks, managing established accounts, and delivering measurable sales growth.
• Strong understanding of the Canadian and US pavement maintenance markets, including regional differences, competitive products, and distribution channels.
• Experience working directly with contractors and distributors, with the ability to provide credible technical and commercial support.
• Ability to independently develop new business opportunities and establish long-term distribution partnerships.
• Strong commercial judgment, negotiation skills, and understanding of product pricing and market positioning.
• Willingness to travel regularly throughout Canada and the United States.

Ideal Candidate

We are looking for a seasoned industry professional who already understands the asphalt business, knows the products, and has established relationships within the market.

This is not an entry-level sales position. We want someone who can bring immediate value through their experience, industry knowledge, and existing network of contacts.

The ideal candidate will be comfortable working independently, developing new distribution opportunities, and supporting established distributors with both commercial and technical expertise.

Primary Objective

Grow the Jet Black brand across North America by strengthening existing distributor relationships, increasing sales through established channels, and building new distribution partnerships.

Pay: $70,000.00-$90,000.00 per year

Benefits:

• Company events
• Company pension
• Dental care
• Flexible schedule
• Mileage reimbursement
• On-site parking
• Paid time off
• Profit sharing
• RRSP match
• Vision care
• Work from home

Work Location: Hybrid remote in Hamilton, ON L8P 2B5