Business Development Manager

Summary:

Responsible for driving sales growth, expansion, and execution excellence across the Visayas region. The role oversees the performance and development of General Trade (GT) Distributors and Food Service (FS) Distributors, ensuring effective route-to-market execution, strong trade relationships, and achievement of company sales and profitability targets.

The Business Development Manager will lead market development initiatives, and field execution to maximize product availability, visibility, and sales performance within the assigned territory.

Key Responsibilities:

1. Sales and Business Development

• Achieve sales targets, volume growth, and revenue objectives for the Visayas area.
• Develop and implement area sales strategies aligned with company goals.
• Identify opportunities to expand market penetration and distribution coverage.
• Monitor sales performance and implement corrective actions when targets are not met.

2. Distributor Management

• Manage and develop General Trade (GT) and Food Service (FS) distributors
• Ensure distributors maintain adequate stock levels, efficient inventory management, and timely replenishment.
• Conduct regular business reviews with distributors to track performance and identify growth opportunities.
• Ensure distributor operations comply with company policies and service standards.

3. Route-to-Market Execution

• Strengthen the route-to-market strategy to improve coverage and product availability.
• Ensure proper territory alignment, route planning, and coverage of key accounts.
• Support distributors in building an effective sales team structure and field execution capability.

4. Trade Development and Market Execution

• Ensure proper product visibility, merchandising standards, and promotional execution in the market.
• Monitor competitor activities, pricing strategies, and market trends.
• Implement trade programs and promotions to drive sell-in and sell-out performance.

5. Key Account and Food Service Development

• Build relationships with major food service operators, wholesalers, and institutional buyers.
• Identify opportunities to expand product usage
• Support distributors in acquiring and servicing key accounts.

6. Financial and Operational Management

• Monitor sales forecasting, demand planning, and inventory turnover.
• Ensure efficient trade spending budget utilization and on time collection.
• Maintain accurate sales reports, market intelligence, and performance tracking.

7. Leadership and Field Coaching

• Provide guidance and coaching to distributor sales teams to improve selling capabilities.
• Conduct regular market visits and joint business reviews with distributors.
• Ensure alignment of distributor teams with company sales objectives and standards.

Qualifications:

• Bachelor's degree in Business Administration, Marketing, or related field
• Minimum 5-8 years of sales experience in FMCG, preferrably with distributor management experience
• Strong background in General Trade and Food Service channels
• Experience handling regional sales operations
• Excellent negotiation, leadership, and relationship management skills
• Strong analytical and strategic planning abilities