Business Development Manager- Edtech

Job Description Business Development Manager (EdTech)

*Position:*Business Development Manager (BDM)

Industry: EdTech / Education

*Department:*Sales & Business Development

Role Focus: Sales Growth, Market Expansion & New Product Development

Job Summary

We are looking for a dynamic and result-oriented Business Development Manager to drive revenue growth, develop new business opportunities, and contribute to the development and launch of new educational products.

The ideal candidate should have strong sales capabilities, a good understanding of the EdTech market, customer needs, competitor offerings, and the ability to convert market insights into new products, courses, programs, and revenue opportunities.

Key Responsibilities

1. Sales & Revenue Growth

* Develop and execute sales strategies to achieve monthly, quarterly, and annual revenue targets.

* Generate and convert new leads through calls, online channels, partnerships, events, webinars, and referrals.

* Manage the complete sales cycle from lead generation and pitching to negotiation and closure.

* Identify upselling and cross-selling opportunities among existing customers.

* Monitor sales performance, conversion rates, revenue, and customer acquisition trends.

* Build and maintain strong relationships with students, institutions, educators, partners, and other stakeholders.

2. New Product Development

* Identify new course, program, test series, subscription, mentorship, and learning-product opportunities.

* Conduct market research to understand student requirements, competitor offerings, pricing, and emerging education trends.

* Collect and analyze feedback from students, sales teams, faculty, and customers.

* Work closely with academic, content, marketing, technology, and design teams to develop new products.

* Assist in defining product features, pricing, positioning, target audience, and go-to-market strategy.

* Coordinate pilot launches and evaluate customer response before full-scale product launches.

* Continuously recommend improvements to existing products based on market feedback and sales performance.

3. Market & Competitor Analysis

* Track competitors, new EdTech platforms, courses, pricing models, promotional strategies, and market trends.

* Identify gaps in the market and recommend new business opportunities.

* Prepare competitor comparison and market opportunity reports for management.

* Understand changing student needs and recommend suitable product or service modifications.

4. Business Partnerships

* Identify potential partnerships with colleges, coaching institutes, educators, influencers, institutions, and education platforms.

* Develop proposals and negotiate commercial partnerships.

* Build long-term relationships with strategic business partners.

* Explore B2B, B2C, institutional, and channel-based sales opportunities.

5. Product Launch & Go-to-Market

* Coordinate with marketing and sales teams for successful product launches.

* Develop sales pitches, product presentations, offers, and launch strategies.

* Train sales teams on new product features, benefits, pricing, and USPs.

* Monitor launch performance and recommend corrective actions to improve sales.

Required Skills

* Strong sales and negotiation skills

* Business development and market research

* New product development understanding

* Excellent communication and presentation skills

* Customer requirement analysis

* Competitive analysis

* Revenue and target-oriented mindset

* Leadership and team coordination

* Problem-solving and decision-making skills

* Understanding of digital marketing and EdTech sales funnels

* Proficiency in CRM, Excel/Google Sheets, PowerPoint, and reporting tools