Business Development Manager/ Key Account Manager

Key responsibilities

• Own, develop and execute annual sales strategies, joint business plans (JBPs), promotional calendars and trade investment plans for key local retail accounts across online and offline channels
• Manage and grow key accounts, including Watsons, Mannings, SaSa, Matsumoto Kiyoshi, Donki, as well as selected supermarkets, convenience stores, department stores and e-commerce platforms
• Negotiate commercial terms with retail buyers and category managers, including listing, shelf space, display, promotional support, rebates, payment terms and new product launch arrangements
• Prepare regular business reviews, sales forecasts, sell-in/sell-out analysis, market share tracking, promotion ROI analysis and competitor benchmarking to support management decisions
• Monitor inventory levels, stock cover, slow-moving items, OOS/OSA and replenishment needs; work closely with supply chain and operations to optimize stock during peak and off-peak periods
• Analyze market trends, competitor activities, and consumer insights to achieve sales targets and expand market share
• Create sales-focused collaterals, including product presentations, proposals, and promotional materials to strengthen brand positioning
• Build strong working relationships with buyers, category managers, store operations teams, marketing, supply chain, finance and external distribution partners

About you

• Degree holder with at least 5 years' sales or business development experience, preferably in FMCG, beauty, personal care, health supplements or consumer goods
• At least 3 years' direct key account management experience with major Hong Kong health & beauty retailers, ideally Watsons or Mannings
• Experience managing or working closely in FMCG, beauty, or consumer goods industry is highly preferred
• Strong market sense with a proven track record in achieving sales targets
• Excellent analytical, negotiation, and communication skills
• Proactive, detail-oriented, and able to work independently in a fast-paced environment
• Proficiency in Microsoft Office, particularly Excel and PowerPoint
• Excellent spoken and written English and Chinese; proficiency in Mandarin is an advantage