Business Development Manager (Lifestly)

Role Purpose

Drive new business growth and commercial opportunities through business development, feasibility analysis, revenue enhancement, strategic partnerships, new concept development, and market intelligence. Develop viable business models and strategic initiatives from concept through implementation to deliver sustainable revenue and business growth.

Key Responsibilities

• Identify and develop new business opportunities, products, services, and revenue streams.
• Conduct business feasibility and investment analysis, including market potential, business model, revenue, cost, profitability, IRR, ROI, and financial assumptions.
• Develop business plans, business cases, financial models, and management recommendations.
• Lead new business initiatives from concept development, business planning, launch, implementation, through post-performance evaluation.
• Identify opportunities to increase commercial revenue through upselling, cross-selling, packages, sponsorship, advertising, rental, and corporate business.
• Develop pricing strategies and commercial models in collaboration with relevant functions.
• Develop and manage strategic partnerships with corporates, retail partners, academies, communities, lifestyle brands, and other potential business partners.
• Prepare partnership proposals, commercial structures, and support business negotiations and deal development.
• Develop new business concepts, experiential retail, lifestyle hubs, and value-added services to enhance customer experience, footfall, and asset utilization.
• Conduct market, customer, competitor, and industry research to identify trends, market gaps, and emerging business opportunities.
• Translate market insights into actionable business strategies and recommendations.
• Monitor business and portfolio performance and recommend actions to improve revenue, profitability, customer engagement, and business performance.
• Collaborate with Sales, Leasing, Marketing, Partnership, Operations, Finance, and Project Development teams to ensure successful execution of strategic initiatives.

Qualifications

• 3–5+ years’ experience in Business Development, Partnerships, Commercial Strategy or Key Accounts.
• Good understanding of P&L, revenue, cost, profitability, ROI, and IRR.
• Strong analytical, strategic thinking, problem-solving, and presentation skills.
• Strong stakeholder management, partnership development, and negotiation skills.
• Strong communication, presentation and negotiation skills.
• Able to manage multiple projects and stakeholders.
• Fluent in Thai and English.
• Experience in Real Estate, Retail, Lifestyle, Sports & Wellness, Hospitality, Entertainment, or Service Business will be an advantage.