Business Development Manager (PELRA)

To support the growth of the Prior Experiential Learning Rating Agency (PELRA) initiative, we are looking for a high-energy individual who is both a "hunter" for new corporate leads and a "storyteller" who can build a brand for our new initiative. If you thrive on autonomy and have a track record of turning digital ads into real-world partnerships, this role is for you.

Key Responsibilities:

• Identify and engage with corporate partners to promote PELRA as a pathway for professional recognition and regulatory compliance.

• Able to conceptualise and execute social media advertising campaigns (LinkedIn, Facebook, etc.) specifically targeted at generating high-quality leads.

• Ability to deliver impactful presentations to corporate stakeholders, and potential candidates.

• Work closely with the internal team to ensure the PELRA value proposition is clearly communicated and distinct from other academic pathways (like APEL).

• Manage the digital presence, including content creation and monitoring ad performance metrics.

Job Requirements:

• Bachelor’s Degree in Business, Marketing, Communications, or a related field.

• Minimum 5-8 years of experience in Business Development, Corporate Sales, or Digital Marketing. Experience within the education or professional training industry is an added advantage.

• Proven experience in managing paid social media ads (Ads Manager) and analysing conversion data.

• Familiarity with CRM tools and the ability to nurture leads from initial contact to enrolment.

• Advanced proficiency in PowerPoint, Canva, or other presentation software to create visually compelling decks.

• Good command of English (both written and spoken) with the confidence to engage senior-level corporate executives.

• Ability to work independently without duplicating existing academic initiatives.

• A natural ability to present complex regulatory pathways in a clear, engaging, and easy-to-understand manner.

Only shortlisted candidates will be notified.